Dell Strategic Planning

Topics: Personal computer, Customer service, Computer Pages: 4 (1136 words) Published: February 11, 2013
Vision Statement:
It’s the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers’ needs, the future of technology, and the global business climate.  Mission Statement:

Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. Financial position:
As of 2010, Forbes estimates Dell's net worth at $13.5 billion.  Net Income $1,433 million in 2009  Major competitors:
Major competitors of dell are
1Apple 2Hewlett-Packard(HP) 3IBM 4Samsung
5Sun Microsystems 6Gateway 7Lenovo 8Sony 9Acer  10Toshiba 11.Asus 12.Hcl 13.Lg

SWOT Analysis of Dell Computer
Dell's Direct Model approaches of enables the company to offer direct relationships with customers such as corporate and institutional customers. Their strategic method also provides other forms of products and services such as internet and telephone purchasing, customized computer systems; phone and online technical support and next-day, on-site product service. This extensive range of products and services is definitely one of Dell’s strengths .Dell Computer's award-winning customer service, industry-leading growth and consistently strong financial performance differentiate the company from competitors for the following reasons: Price for Performance – Dell boasts a very efficient procurement, manufacturing and distribution process allowing it to offer customers powerful systems at competitive prices. Customization - Each Dell system is built to order to meet each customer’s specifications. Reliability, Service and Support – Dell’s direct customer allows it to provide top-notch customer service before and after the sale. Latest Technology – Dell is able to introduce the latest relevant technology compared to companies using the indirect distribution channels. Dell turns over inventory for an average of every six days, keeping inventory costs low. The...
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