Event Management

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INDEX

|S.NO. |CONTENT |PG.No. | |1. |Event Management |3 | |2. |Industry Overview |5 | |3. |Interaction with an Entrepreneur |10 | |4. |Events Conducted by Archies |19 | |5. |SWOT Analysis |22 | |6. |Future Development |24 |

EVENT MANAGEMENT

Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. Event management offers a glamorous avenue to make a successful and exciting career that helps you tap into your creative potential, providing you with the perfect platform to launch your idea with panache. For those who have the entrepreneurial spirit anSplendid set ups, gracious guests, warm reception and everything to perfection at grand events like ‘Filmfare’ or the ‘Miss India Contest’ or the likes of them leave us amazed especially when we know that it’s all live and there is no scope for a retake. The realisation of the fact, that a small malfunctioning as we have witnessed in some of the fashion shows can play havoc, makes the people who are behind them, all the more important. Yes, it’s the people behind the scene who control the strings and assure the success of an event.  A few years back no one in India would have bothered about something called ‘event management’ and there were sufficient reasons for it. People had limited work, precise needs, very little to think beyond happy meals and daily chores and when it came to celebration time, they used to manage it on their own as that used to be their rare occasion of having some action in their life.

Remember the village ladies joining in a month before to lend help for sifting pulses, rice or barley to prepare for the grand feast? Compare it with the present day when man is so busy that sparing a single day to attend the wedding of even a close friend has become a challenge, forget about helping buddies. Now, that’s where event management companies come in.

Event manager

The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession. An event architect is an event manager that becomes involved at the early initiation stages of the event. Especially for larger public events, at the initiation stage, the event architect needs to make crucial choices and decisions related to the creative concept and design of the event. In depth technical design knowledge and full understanding of how...
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