Risk Assessment in Event Planning
TABLE OF CONTENTS
INTRODUCTION 3
1. First Case study: “Love Luton Festival “ 4
Reasons for taking account of risks assessment 4
2. Second case study: “Gloucestershire’s cheese rolling event cancelled after threats of violence” 5
Reasons for taking account of risks assessment 6
Recommendations 7
INTRODUCTION
In modern economies, many different types of events are organised and event planning has turned into a profit-driven industry. Over the last 20 years, the events industry has continued to expand. Thanks to structural changes in such economies, there have been increases in leisure time and disposable income, leading to a proliferation of events. The event Industry has had a great positive impact on society, the economy and the environment. In order to achieve their goals, a wide range of organisations, whether governmental, commercial or charitable have used events for strategic reasons.
Moreover, companies have become increasingly aware of the role of promoting their brand and increasing their market share. According to Richard Foulkes, former president of the UK International Special Events Society (ISES):
Businesses recognise a need for deeper engagement with customers and staff so they’re investing more in events. Other forms of marketing provide broad brushstrokes, whereas events target specific groups and enable focused customer conversion.
The UK events sector currently contributes around £36.1 billion a year to the economy and, according to lobbying body Business Visits and Events Partnership (BVEP), is forecast to grow to £48.4 billion by 2020.
However, realising an event in practice is not as simple as it seems; mainly because many factors influence the success of an event. Risks assessment must be considered in event planning, more particularly risk management processes, in order to carry out event management better. Two case studies are examined in this paper. In order to emphasise the importance of event
INTRODUCTION 3
1. First Case study: “Love Luton Festival “ 4
Reasons for taking account of risks assessment 4
2. Second case study: “Gloucestershire’s cheese rolling event cancelled after threats of violence” 5
Reasons for taking account of risks assessment 6
Recommendations 7
INTRODUCTION
In modern economies, many different types of events are organised and event planning has turned into a profit-driven industry. Over the last 20 years, the events industry has continued to expand. Thanks to structural changes in such economies, there have been increases in leisure time and disposable income, leading to a proliferation of events. The event Industry has had a great positive impact on society, the economy and the environment. In order to achieve their goals, a wide range of organisations, whether governmental, commercial or charitable have used events for strategic reasons.
Moreover, companies have become increasingly aware of the role of promoting their brand and increasing their market share. According to Richard Foulkes, former president of the UK International Special Events Society (ISES):
Businesses recognise a need for deeper engagement with customers and staff so they’re investing more in events. Other forms of marketing provide broad brushstrokes, whereas events target specific groups and enable focused customer conversion.
The UK events sector currently contributes around £36.1 billion a year to the economy and, according to lobbying body Business Visits and Events Partnership (BVEP), is forecast to grow to £48.4 billion by 2020.
However, realising an event in practice is not as simple as it seems; mainly because many factors influence the success of an event. Risks assessment must be considered in event planning, more particularly risk management processes, in order to carry out event management better. Two case studies are examined in this paper. In order to emphasise the importance of event