Event Impact Analysis
Event Impact Analysis
The Social Impacts of the 1970 Isle of Wight Festival:
Change in Community Perceptions and effect on Destination Image
Introduction
Event Industry
‘The biggest festival in the U.K history’
The Isle of Wight Act
Social Impacts
Methods of measurement
Conclusion
Introduction
Cultural events such as festivals e.g. wine, food, music, have increased in popularity and this is evident around towns and cities. Such events contribute to the improvement of destinations, hence a growing number of destinations have recently launched their own cultural events Seg-Fest in the Midlands and The Big Feastival in Clapham, in the hope of capitalising on the benefits these events bring, some of which are according to (Palmer 2004) report ‘raising international profile of city/ region, attracting visitors, enhancing community pride and self confidence.
Festivals can be seen as an investment for their host cities coupled with the right support from community, businesses and local government; cultural events can progress to become hallmark events.
(Getz 2007) Describe hallmark events as ‘major one-time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a destination in the short or long term’.
In hindsight, there presents a greater need to accurately assess and monitor the impacts of hallmark events. This is because there is a bigger emphasis on the destination for which the hallmark event is synonymous with (quote). Therefore staging a hallmark event which result negative impacts such as overcrowding, extreme pollution, improper waste management, antisocial behaviour will undoubtedly tarnish the destination image, as supposed to damaging the reputation of the event organisers.
The purpose of this report is to identify and critically analysis the social impacts imposed on stakeholders as a result of hosting cultural events. The study will explore two
The Social Impacts of the 1970 Isle of Wight Festival:
Change in Community Perceptions and effect on Destination Image
Introduction
Event Industry
‘The biggest festival in the U.K history’
The Isle of Wight Act
Social Impacts
Methods of measurement
Conclusion
Introduction
Cultural events such as festivals e.g. wine, food, music, have increased in popularity and this is evident around towns and cities. Such events contribute to the improvement of destinations, hence a growing number of destinations have recently launched their own cultural events Seg-Fest in the Midlands and The Big Feastival in Clapham, in the hope of capitalising on the benefits these events bring, some of which are according to (Palmer 2004) report ‘raising international profile of city/ region, attracting visitors, enhancing community pride and self confidence.
Festivals can be seen as an investment for their host cities coupled with the right support from community, businesses and local government; cultural events can progress to become hallmark events.
(Getz 2007) Describe hallmark events as ‘major one-time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a destination in the short or long term’.
In hindsight, there presents a greater need to accurately assess and monitor the impacts of hallmark events. This is because there is a bigger emphasis on the destination for which the hallmark event is synonymous with (quote). Therefore staging a hallmark event which result negative impacts such as overcrowding, extreme pollution, improper waste management, antisocial behaviour will undoubtedly tarnish the destination image, as supposed to damaging the reputation of the event organisers.
The purpose of this report is to identify and critically analysis the social impacts imposed on stakeholders as a result of hosting cultural events. The study will explore two