Critically Analyse the Mtv Event in the Reid (2006) Case Study and Suggest Realistic Improvements to the Organisation and Management of This Event
Critically analyse the MTV event in the Reid (2006) case study and suggest realistic improvements to the organisation and management of this event
By: Rahnum Ishtiaq
This essay will analyse the MTV event in the Reid (2003) case study. And suggest how improvements to the organisation and management of this event could have been made. We will look at how the event was organized and with whom in mind. We will also look into how the management of the event was carried out and try to come up with improvements which both the MTV and Scotland might benefit from in future.
All event have a direct social and cultural impact on their participants, and sometimes on their wider host communities, as outlined by Hall (1997) and Getz (2005).According to Sharron and Perry (2004) there are various attribute to special events, these characteristics are that they are unique, intangible, have a fixed time scale, and labour intensive among others. This characteristic is what makes an event into a special event. A special event recognises a unique moment in time with ceremony and ritual to satisfy specific needs, Goldblatt (2001). And in the case of MTV it was there 10th European Music award and they wanted to create an event which would mark a milestone and show its critics and competition that they are still the big boys and market leader when it comes to the music industry.MTV Networks operates a leading portfolio of cable TV channels; they also have music video networks MTV, VH1, and CMT. MTV Networks International oversees more than 120 channels worldwide and distributes content online, and produces video games through MTV Games.
MTV decided to have their 10th European music award ceremony in Edinburgh. Allen, (2000) suggests that there are various type of event, for MTV this is/was a special event, as it’s for the music industry only and it recognises the music industries contribution, with access to public and media. MTV’s biggest stakeholders are its
By: Rahnum Ishtiaq
This essay will analyse the MTV event in the Reid (2003) case study. And suggest how improvements to the organisation and management of this event could have been made. We will look at how the event was organized and with whom in mind. We will also look into how the management of the event was carried out and try to come up with improvements which both the MTV and Scotland might benefit from in future.
All event have a direct social and cultural impact on their participants, and sometimes on their wider host communities, as outlined by Hall (1997) and Getz (2005).According to Sharron and Perry (2004) there are various attribute to special events, these characteristics are that they are unique, intangible, have a fixed time scale, and labour intensive among others. This characteristic is what makes an event into a special event. A special event recognises a unique moment in time with ceremony and ritual to satisfy specific needs, Goldblatt (2001). And in the case of MTV it was there 10th European Music award and they wanted to create an event which would mark a milestone and show its critics and competition that they are still the big boys and market leader when it comes to the music industry.MTV Networks operates a leading portfolio of cable TV channels; they also have music video networks MTV, VH1, and CMT. MTV Networks International oversees more than 120 channels worldwide and distributes content online, and produces video games through MTV Games.
MTV decided to have their 10th European music award ceremony in Edinburgh. Allen, (2000) suggests that there are various type of event, for MTV this is/was a special event, as it’s for the music industry only and it recognises the music industries contribution, with access to public and media. MTV’s biggest stakeholders are its
References: Allen et al. (2008) ‘Festival and Special Event Management’. Australia: John Wiley & Sons Andersson, T.D and Getz, D (2008) Tourism as a mixed profit industry: Differences between private, public and not-for-profit festivals, Tourism Management (30) pp Bowdin, G et al. (2006) ‘Events Management – 2nd Edition’ – London: Butterworth Heinemann. Oxford Getz, D (2007) ‘Event Studies: Theory research and policy for planned events’ Mules (1998) cited in Allen et al. (2008) ‘Festival and Special Event Management’. Australia: John Wiley & Sons. Goldblatt, J. (2001) Special Events: Global Event Management in the 21st Century. New York: Wiley Yahoo Dominic Rushe. (2006). MTV struggles to keep the attention of its young audience. Available: http://business.timesonline.co.uk/tol/business/industry_sectors/media/article613944.ece?token=null&offset=0&page=1. Last accessed 20th June 2010. Hall, C.M. (1997). Hallmark tourist evcents: Impacts, management & planning. London: Belhaven Press Hughes, G Mooney, C., & Halsted, S. (2003, October 25). MTVplea for 500 fans to star at award show. Edinburgh Evening New. Roche, M. (Ed.). (2000) Mega vent and modernity: Olympics and expos and the growth of global culture. London: Rouledge. Watt, D. C. (1998). Event Management in Leisure and Tourism. Harlow, England: Addison Wesley Longman.