Topics: Parle Agro, Brand, Coca-Cola Pages: 11 (1637 words) Published: January 17, 2013
Parle Agro
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Parle Agro Pvt. Ltd.|
Type| Private limited|
Traded as| Unlisted|
Industry| Food and Beverage|
Founded| 1984|
Founder(s)| Chauhan family|
Headquarters| Mumbai, IndiaAndheri (East)|
Key people| Prakash Chauhan (Chairman & MD)
Schauna Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director)|
Products| Frooti, Appy, LMN, Hippo, Bailley|
Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley. Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for a reported $40 million.[1][2] At the time of sale, the Parle brands together had a 60% market share in the industry.[3] The brand was strong in South India.[4] Citra was phased out by 2000 to make way for Coke's international brand, Sprite.[5] Contents  [hide]  * 1 History * 1.1 Parle Agro * 1.2 Separation from the parent company * 2 Parle Agro brands * 2.1 Beverages * 2.2 Water * 2.3 Food * 3 See also * 4 References * 5 External links| -------------------------------------------------

Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as theParle-G biscuits and Thums Up soft drink. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:[6] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) * Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) * Parle Bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle". [edit]Parle Agro
Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.[7] [edit]Separation from the parent company

The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.[8] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.[9] -------------------------------------------------

[edit]Parle Agro brands
Parle Agro Pvt. Ltd operates under three major business verticals: * Beverages – fruit drinks, nectars, juice, sparkling drinks * Water – packaged drinking water
* Foods – confectionery, snacks
Parle Agro also diversified into production of PET preforms (semi-finished bottles) in 1996. Its customers include companies in the beverages, edible oil, confectionery and pharmaceutical segments.[10] [edit]Beverages

* Citra was a clear lemon and lime flavoured soda sold in India in the 1980s and early 90s.[11] Frooti
Launched in 1985, Frooti was India's only beverage sold in a Tetra Pak packaging at the time. It went on to became the largest selling Mango drink in the country.[12] Appy
Appy Classic was launched in 1986 as an apple nectar and...
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