Parle

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Submitted By
MAHESH G. TOSHNIWAL

GUIDED BY
Prof. INGOLE
MASTER OF BUSINESS ADMINSTRATION

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C.B.S COLLEGE OF MANAGEMENT STUDIES
AMRAVATI-444505, Dist. AMRAVATI MAHARASHTRA
C E R T I F I C A T E

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This is to certify that the report on industrial visit to “ PARLE-G, KHAMGAON” is a bonafide work & it is submitted to C.B.S. College of Management Studies, Raisoni Groups, Amaravti by Mahesh G. Toshniwal in partial fulfillment post graduation of Master of Business Management during academic year 2009-2010 under guidance.

Prof. Ingole
(Guide)

C.B.S COLLEGE OF MANAGEMENT STUDIES

AMRAVATI-444505, Dist. AMRAVATI MAHARASHTRA

2009-2010
An ISO 9001:2000 Certified Institute
Content

Pages • Introduction ……………….. 1.
• Objectives ………………. 2.
• About Parle ………………. 3.
• Certification …………….. . 4.
• Quality …………………. 5.
• Location ……………… 6.
• Marketing Network ………… 7.
• Import-Export ……………… 8.
• Pillars of Success ……… 9.
• Quality Assurance ………… 10.
• Reasons for Market Leader …… 11.
• Advertisement ……….. 12.
• Process of Biscuits Production … 13.
• Honesty ………….. 14.
• Other Products …………. 15.
• Corporate social responsibility … 16.
• Observation ……………….. 17.
• Conclusion ………….. 18.

Introduction

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Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. Objectives

➢ To Study the Important of Proper planning regarding the Production process

➢ To study human resource management.

About Parle

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• Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception

CERTIFICATION

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• As part of the efforts towards a larger share of the global market.

• Parle has initiated the process of getting ISO 9000 certification.

• The Parle name symbolizes quality, health and great taste. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad, which has resulted into Parle-G being the “Worlds largest selling biscuit".

Quality

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• Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

LOCATIONS

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• First Factory:- Mumbai

• Second Factory:- Bhadurgarh...
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