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Parle

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Submitted By
MAHESH G. TOSHNIWAL

GUIDED BY
Prof. INGOLE
MASTER OF BUSINESS ADMINSTRATION

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C.B.S COLLEGE OF MANAGEMENT STUDIES
AMRAVATI-444505, Dist. AMRAVATI MAHARASHTRA
C E R T I F I C A T E

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This is to certify that the report on industrial visit to “ PARLE-G, KHAMGAON” is a bonafide work & it is submitted to C.B.S. College of Management Studies, Raisoni Groups, Amaravti by Mahesh G. Toshniwal in partial fulfillment post graduation of Master of Business Management during academic year 2009-2010 under guidance.

Prof. Ingole
(Guide)

C.B.S COLLEGE OF MANAGEMENT STUDIES

AMRAVATI-444505, Dist. AMRAVATI MAHARASHTRA

2009-2010
An ISO 9001:2000 Certified Institute
Content

Pages • Introduction ……………….. 1.
• Objectives ………………. 2.
• About Parle ………………. 3.
• Certification …………….. . 4.
• Quality …………………. 5.
• Location ……………… 6.
• Marketing Network ………… 7.
• Import-Export ……………… 8.
• Pillars of Success ……… 9.
• Quality Assurance ………… 10.
• Reasons for Market Leader …… 11.
• Advertisement ……….. 12.
• Process of Biscuits Production … 13.
• Honesty ………….. 14.
• Other Products …………. 15.
• Corporate social responsibility … 16.
• Observation ……………….. 17.
• Conclusion ………….. 18.

Introduction

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Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high...