A Brief About Popular Food Industries

Topics: Sindh, Juice, Pakistan Pages: 2 (556 words) Published: January 28, 2011
Popular Group of Industries

Popular Group is well renowned for its versatility, experience and skills. The Group is engaged in production of Matches, Fruit Juices, Plastic goods, Cotton Yarn and Fabrics. Popular Foods, the market leaders have a variety of food categories, especially fruit juices. With an unmatched 30% share in the local market, The PFI endeavor to produce best quality fruit juices, using a highly advance technology, imported from tetra pak, Sweden. The popular brands, Polly, Maza, Real Fruit & Junior (for kids) simply won the hearts of native people. On the export front, they are successful with their brands, real fruit, Umdah, So-fruit & Juice on. Export range mostly covers UK, USA, France, Germany, Afghanistan and SAARC countries etc. With 3 factories operational in Pakistan located at Tando Adam, Lahore, Risalpur, and with utilizable capacity of producing more than 510 million packs, per year, they are capable of producing various sizes ranging from 125ml to 1000ml targeting the needs of various demographic segments of the market.

Popular Foods now introduced a new juice brand in the local market named as Mango Land. It is manufactured from the pulp of Mangoes from PF’s own Mango farms in Sindh. The juice is enriched with Vitamin A & C and its real mango taste is simply amazing. Available in 200ml pack, it is being sold at retail price of Rs. 15 per pack.

Initially, Teasers were placed on hoardings at most of the main roads of the city, which later on turned into the Mango Land Hoardings. Genesis Direct, the BTL agency has taken over the entire activation of the baby brand since its launching on 11th Nov 2010 which was held at Popular Foods, Tando Adam factory. PF representatives, Tetra Pak team, Popular Trade team & the BTL agency personnel also attended the launching ceremony. Director Popular Foods, Mr. Imran Ali Roshan presided over the ceremony. In his motivational speech, he appreciated the overall performance of the entire...
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