A Major Project Report on
Cultural Tourism in Delhi
Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (BBA-TTM) programme of Guru Gobind Singh Indraprastha University, Delhi.
Mrs. Ragini Dawar Student Name: Chetna Roll No.: 04912205010
Delhi College of Advanced Studies
B-7, Shankar Garden, Vikaspuri
New Delhi – 110018
I, hereby declare that this Major Project Report, entitled “Cultural Tourism in Delhi”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university.
Place: New Delhi
Enroll. No.: 04912205010
Mrs. Ragini Dawar
Delhi College of Advanced Studies
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behaviour and acts during the course of study. I express my sincere gratitude to Dr. M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mrs. Ragini Dawar who provided her valuable suggestion and precious time in accomplishing my project. I also take the opportunity to express my sincere gratitude to each and every person, who directly or indirectly helped me throughout the project and without anyone of them this project would not have been possible. The immense learning from this project would be indelible forever.
Culture is the general expression of humanity, the expression of its creativity. Culture is linked to meaning, knowledge, talents, industries, civilization and values. The objective of the study is to have a better understanding of the influence of culture on creativity, a motor of economic and social innovation. The concept of culture-based creativity, stemming from art and cultural productions or activities which nurture innovation, and going beyond artistic achievements or “creative content” feeding broadband networks, computers and consumer electronic equipments. This culture-based creativity is linked to the ability of people, notably artists, to think imaginatively or metaphorically, to challenge the conventional, and to call on the symbolic and affective to communicate. Culture-based creativity has the capacity to break conventions, the usual way of thinking, to allow the development of a new vision, an idea or a product. The nature of culture-based creativity is closely linked to the nature of artistic contribution as expressed in art or cultural productions. The spontaneous, intuitive, singular and human nature of cultural creation enriches society. The new millennium and the coming decades are a crucial time for the relationship between travel and tourism and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for travel and tourism, but also for all other industries that use the earth’s natural resources. The scale of travel and tourism’s contribution to the global economy and its potential for enabling sustainable development are becoming more evident for governments, non-governmental organizations (NGOs) and industry alike. TABLE OF CONTENTS
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