Project submitted to the University of Pune in partial fulfillment of the course
Semester – III
Under the guidance of:
Prof. Mooon Paithannkar Prof. Subhasis Pal
Sinhgad College of Arts and Commerce
Assessment Year 2008-09
SINHGAD COLLEGE OF ARTS & COMMERCE
(Affiliated to University of Pune)
This is to certify that HAMMAD SORATHIA has successfully completed the project work titled “AYURVEDIC MARKETING” in partial fulfillment of requirement for the award of Bachelor of Business Administration prescribed by the University of Pune.
He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect.
Roll no. _______
Lecturer’s Signature Principal’s Signature
Date: __________ _______________
We are obliged to take this opportunity to express our deep gratitude to all those people with whose help this project has been success.
We are thankful to respected Principal Dr.K.V.Bachute, our project guide Prof. Subhasis Pal, our co-coordinator Prof. Mooon Paiithankar whose help and guidance has been of
immense value throughout the completion of this project.
We also convey our thanks to all the workers and officials working in all the organizations to provide all the necessary and valuable information which proved handy in preparing this project. Lastly we thanks to all the faculty members of the Sinhgad College of Arts and Commerce, Narhe for helping us in completing this project.
Chapter – 1
• Introduction to research methodology
• Meaning and definition
• Nature of social research
• Scope of the social research
• Objectives of the research
Aim and objectives
• Objectives of the study
• Choice of the topic
Scope of studying
• What is the scope of this project
• Primary data
• Secondary data
Hypothesis of the study
Chapter – 2
• Ayurveda overview
• Ayurveda market in India
• Market Scenario
• Status of Ayurveda in India
Chapter – 3
Chapter – 4
Observation and Conclusion
Chapter – 5
Chapter – 6
CHAPTER – 1
Introduction To Research Methodology
It would be difficult to explain the nature and content of research without an appreciation of the method we designate as scientific.
Research, simply put, is an endeavor to discover intellectual and practical answers to problems through the application of scientific methods to the knowledgeable universe. The scientific methods and procedures have been developed to increase vastly the likelihood that classes of questions- What? How? And to limit extent-Why? Relating to the experimental phenomena will be successfully answered.
Science is the attempt of the human mind to find a connection between the world of ideas and world of phenomenon.
Research is a scientific and redefined technique of thinking: Researcher starts with the problems, collects data or facts, analysis them critically and reaches decision based on the actual evidence.
Research is a Science of thinking: Research means discovery, development and verification of the facts....