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  • Topic: Ayurveda, Herbalism, Rasayana
  • Pages : 36 (6874 words )
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  • Published : March 14, 2013
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A PROJECT REPORT
ON

“AYURVEDIC MARKETING”

Project submitted to the University of Pune in partial fulfillment of the course

Submitted By:
Hammad Sorathia
Bilal Sakhiyani
Nandish Mehta
Alay Patel
Rahul Prasad
B.B.A.
Semester – III

Under the guidance of:

___________________ _________________

Prof. Mooon Paithannkar Prof. Subhasis Pal

Sinhgad College of Arts and Commerce
Pune: 411001

Assessment Year 2008-09

SINHGAD COLLEGE OF ARTS & COMMERCE
(Affiliated to University of Pune)

CERTIFICATE

This is to certify that HAMMAD SORATHIA has successfully completed the project work titled “AYURVEDIC MARKETING” in partial fulfillment of requirement for the award of Bachelor of Business Administration prescribed by the University of Pune.

He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect.

Semester: IIIrd
Roll no. _______

________________ _____________
Lecturer’s Signature Principal’s Signature

Date: __________ _______________
Examiner’s Signature
ACKNOWLEDGEMENT

We are obliged to take this opportunity to express our deep gratitude to all those people with whose help this project has been success.
We are thankful to respected Principal Dr.K.V.Bachute, our project guide Prof. Subhasis Pal, our co-coordinator Prof. Mooon Paiithankar whose help and guidance has been of
immense value throughout the completion of this project.
We also convey our thanks to all the workers and officials working in all the organizations to provide all the necessary and valuable information which proved handy in preparing this project. Lastly we thanks to all the faculty members of the Sinhgad College of Arts and Commerce, Narhe for helping us in completing this project.

Thanking You

HAMMAD SORATHIA
BILAL SAKHIYANI
NANDISH MEHTA
ALAY PATEL
RAHUL PRASAD

Index

Chapter – 1

Introduction
• Introduction to research methodology
• Meaning and definition
• Nature of social research
• Scope of the social research
• Objectives of the research

Aim and objectives
• Objectives of the study
• Choice of the topic

Scope of studying
• What is the scope of this project

Data collection
• Primary data
• Secondary data

Hypothesis of the study

Chapter – 2

Organization profile
• Ayurveda overview
• Ayurveda market in India
• Market Scenario
• Status of Ayurveda in India
Chapter – 3

Data interpretation
• Questionnaire

Chapter – 4

Observation and Conclusion

Chapter – 5

Recommendation
Bibliography

Chapter – 6

Annexure

CHAPTER – 1

INTRODUCTION

Introduction To Research Methodology

It would be difficult to explain the nature and content of research without an appreciation of the method we designate as scientific.

Research, simply put, is an endeavor to discover intellectual and practical answers to problems through the application of scientific methods to the knowledgeable universe. The scientific methods and procedures have been developed to increase vastly the likelihood that classes of questions- What? How? And to limit extent-Why? Relating to the experimental phenomena will be successfully answered.

Science is the attempt of the human mind to find a connection between the world of ideas and world of phenomenon.

Research is a scientific and redefined technique of thinking: Researcher starts with the problems, collects data or facts, analysis them critically and reaches decision based on the actual evidence.

Research is a Science of thinking: Research means discovery, development and verification of the facts....
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