Effective Communication and Employee Performance
EXECUTIVE SUMMARY
The purpose of the study is to investigate the impact of business communication on organizational performance in organizations. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be established. This study, therefore, is carried out to investigate the relationship between business communication and organizational performance in organizations using a contextualized and literature based research instrument to measure the application of the investigated “constructs”. Using the survey method, the study would obtain sample data from 100 small and large manufacturing and service companies. The research instrument would show encouraging evidence of reliability and validity. Data would be analyzed using descriptive statistics, percentages and t- test analysis. The study is to find out that effective business communication is emphasized to a reasonable extent in surveyed organizations. However, the ‘level of emphasize’ is a question of degree. It would also find out the extent of practices of effective business communication, which is related to the category of business (service versus manufacturing) and its size. The research findings would be limited to some extent by the confounding effect of variations within and between industry types of firm and industry sectors, and the use of respondents’ own-assessments of performance. The yet to be established research would be beyond the usual context of developed western economies, and thereby, potentially contains some lessons for practitioners and researchers in other developing countries.
BACKGROUND OF THE STUDY
The enhancement of effective organizational performance largely depends on the manner and way information is transferred and received among members of the organization.
The purpose of the study is to investigate the impact of business communication on organizational performance in organizations. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be established. This study, therefore, is carried out to investigate the relationship between business communication and organizational performance in organizations using a contextualized and literature based research instrument to measure the application of the investigated “constructs”. Using the survey method, the study would obtain sample data from 100 small and large manufacturing and service companies. The research instrument would show encouraging evidence of reliability and validity. Data would be analyzed using descriptive statistics, percentages and t- test analysis. The study is to find out that effective business communication is emphasized to a reasonable extent in surveyed organizations. However, the ‘level of emphasize’ is a question of degree. It would also find out the extent of practices of effective business communication, which is related to the category of business (service versus manufacturing) and its size. The research findings would be limited to some extent by the confounding effect of variations within and between industry types of firm and industry sectors, and the use of respondents’ own-assessments of performance. The yet to be established research would be beyond the usual context of developed western economies, and thereby, potentially contains some lessons for practitioners and researchers in other developing countries.
BACKGROUND OF THE STUDY
The enhancement of effective organizational performance largely depends on the manner and way information is transferred and received among members of the organization.