COM/530 Communications for Accountants
Google’s Organizational Behavior and Communication
Google, Inc., a worldwide renowned search engine company that offers an array of project applications, including Internet search, cloud computing, and advertising, uses its espoused values to align with its enacted values. Google understands that the communication within its organization is strongly determined by their organizational culture. In developing a very distinctive and influential culture, such as Google’s, it allows their employees to be innovative and creative and they embody the company’s values and share the same aspiration for an unlimited amount of information. Since Google began in 1996 and became incorporated in 1998, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google’s espoused values have been an intricate principle for the company because it has created a high standard of how top management envisions how the company should run. Google clearly presents its values with allowing casual dress code and encouraging employees to communicate upwardly with upper management in a relaxed manner. According to Google’s corporate website, they believe the following values to be true: (1) Focus on the user and all else will follow, (2) It’s best to do one thing really, really well, (3) Fast is better than slow, (4) Democracy on the web works, (5) You need to be at your desk to need an answer, (6) You can make money without doing evil, (7) There’s always more information out there, (8) The need for information crosses all borders, (9) You can be serious without a suit, and (10) Great just isn’t good enough.” Google’s espoused values are the product of its employees and through a culture of participation. As Google hires “people who are smart and determined,” they also acknowledge value of communication within its company. Google takes...