BUSINESS COMMUNICATION SKILLS FOR COMMERCE
30 MARCH 2012
Effective communication is the backbone of any business organisation. Discuss. Communication can be defined as a two way process of reaching mutual understanding in which participants not only exchange(encode and decode) information but also create and share meaning. Effective communication is whereby the information send must be received and understood by the receiver in the way intended by the sender and the receiver has to send feedback to confirm the results. Managerial time is largely spent on face to face, electronic or telephone communication with subordinates, supervisors and customers. Views of organizational communication can be categorized as those that view organizational communication as one aspect of an organization versus those that see it as the underlying basis of the organization itself. An example of the former is exemplified by Drenth et al. (1998), who define communication as the sending and receiving of messages by means of symbols and see organizational communication as a key element of organizational climate. The latter viewpoint is reflected by Myers and Myers (1982:34) who define organizational communication as “the central binding force that permits coordination among people and thus allows for organized Behaviour,” and Rogers and Rogers (1976:3) who argue that “the behaviour of individuals in organizations is best understood from a communication point of view. The success of the organization greatly depends on the effectiveness of organizational communication, hence to a larger extent, communication can be regarded as the backbone of every business organization and therefore communication needs to be effective and also this is the reason why effective communication skills form vital part of a job requirement, are prerequisite for promotion to higher positions and are essential to all problem solving since they ignite enthusiasm, enhance motivation and hone traits of leadership.
The success of an endeavour hinges on the ability to communicate effectively in today's fast paced life, everyone is asked to do more with less. In such a scenario effective communication holds the key. Effectively communication centres round the usage of words, speed of delivery of words, pitch modulation and body language. Using the right tools to communicate the right messages at the right time can salvage crises and motivate people to work towards success. Communication in an organization is inevitable. Departments communicate from time to time in respect to daily activities and the organization's relationship with the external world. It says what it intended via written and unwritten means, either planned or impromptu. It could be hierarchical, that is, from top to bottom or vice versa. It could be formal or informal; vertical, horizontal or diagonal. Whichever means, modes or types of communication, what matters is that communication takes place.
At a most basic level, good communication is necessary to be able to follow instructions and to carry out roles. If a member of staff misunderstands what it is that they need to do and the basic functions and roles of the management could not be performed without communication. Planning, organizing, coordinating, budgeting, monitoring, controlling, staffing, delegation; and including marketing, production, financing, staffing (human resource managing), research and development, purchasing, and selling could not be well coordinated, harnessed and their goals achieved without communication
Effective communication strengthens the...
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