Economic Survey and Consumer Analysis of Ufone

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NUST BUSINESS SCHOOL

Research Paper

Title of the topic:
Economic Survey
and
Consumer Analysis

Subject Coordinator:
Mr. Imran Said

Group Members:
Ann-ul-Huda Bostan
Muhammad Manzoor
Zain Hassan Durrani

Class: BBA 2K8 – C
Course Title: Micro Economics
Date: January 19th, 2009

At U-Fone

“It’s all about U”

Acknowledgements
We are indebted and grateful to Almighty Allah who gave us knowledge, motivation and strength for the completion of our project. We are grateful to Mr. Imran Said for his kind supervision and guidance for the project. His advice, as and when needed, was available to us. We are also thankful to his for taking out time for us out of her busy schedule. We are thankful to our parents, families and teachers whose motivation, guidance and prayers have made us to reach this point of completion of our project.

Executive Summary
We conducted an economic survey on Ufone GSM, which is a major part of the Pakistan telecommunication sector. This report contains information that we have gathered. The report compromises of a brief overview of the company, the problems faced in the beginning and than its emergence as the biggest share holder in the telecom sector. The marketing strategies of Ufone regarding its major competitors (Mobilink, Warid, Zong & Telenor) the telecom sector nowadays is in a very critical phase, the importance of being innovative, creative and technically strong would play an important role in determining who the market leader is, in terms of capital market and share. The report also emphasis on the significance of having a government agency (i.e. Pakistan Telecommunication Authority) for the implementation of regulating laws. The objectives of implementation of these laws have also been described. Lastly, different graphs and table have been included to provide a better view of the respective topics.

Table of contents
Introduction (ufone)…………………………………………………………… Introduction (Industry)………………………………………………………... Competitors……………………………………………………………………... Industry role in economy…………………………………………………….... Market for company services…………………………………………………. Consumer Behavior……………………………………………………………

Preferences………………………………………………………………
Substitutes………………………………………………………………. Production Analysis……………………………………………………………. Company’s Market Model……………………………………………………. Interaction with Government………………………………………………… Conclusion / Recommendation………………………………………………. References………………………………………………………………………. Annexure………………………………………………………………………...

INTRODUCTION (UFONE):

Ufone GSM (PMCL), a subsidiary of PTCL, started its operations in 2001, and had become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan- 20 million customers are growing. It is the second cellular service provider to operate on a 1005 digital GSM technology on Pakistan that also provides state of the art communication solutions to its customers. Ufone offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporations and multinationals. To achieve this objective, they offer postpaid (PostPay) and prepaid (Prepay Public Demand, Prepay Life, Uwon) solutions to the customers. PostPay, Prepay Public Demand, Uwon and Prepay Life brands are the largest brands of their kinds in the Pakistan cellular industry. In addition to providing advanced voice communication services that make the lives of millions much easier, they also offer a host of value-added-services to our prized customers. At the same time, Ufone places high importance to its coverage, which is why their network covers over 2805 cities, towns, villages, all the major highways and countless destinations across Pakistan as well as over 195 countries on international roaming service worldwide. Pakistan Tele Mobile Limited (PTML) is a fully owned subsidiary of PTCL and was...
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