Introduction to the report
1.1 BACKGROUND OF THE STUDY:
This report is a study of PTCL. Now as a student why I needed to undertake a study of PTCL? The reason was that after completion of my MBA (Marketing) course work, it was an academic requirement to undergo an internship for 8 week in any reputable organization so that to test and practice the concepts that I had theoretically learnt in my courses. And that’s why I undertook an internship in PTCL and now as an academic requirement, I am putting the details of that internship forward, in the form of this report.
1.2 PURPOSE OF THE STUDY
The purpose of this study is not to fulfill an academic requirement and get a degree. Rather the very purpose of this study is “to practically learn all the concepts that I have learnt theoretically in my Master”. And also to know that what I have studied is to what extent practically observable or practicable.
1.3 SCOPE OF STUDY
I could venture only financial aspects of the organization (PTCL). But that would have helped me, meet my study objectives partially. Now the scope of this study is very broad. I have tried my level best to venture each and every aspect and area regarding the organization and to do justice with it. And that’s why this study gives an overview of Pakistan Telecommunication Limited. An overview in the sense that in this very study all areas, including PTCL’s service marketing, managerial, strategic and financial, have been ventured into provide that the data for this study, that I have used, is the most recent one. So that no inconvenience could occur. But even then my main emphasis in this study is on the PTCL’s financial, strategic, service related and managerial areas.
1.4 RESEARCH METHODOLOGY
In this very report I have used two types of data:
Secondary data, which helped me a lot composing this report includes, PTCL’s Annual report, accounts summary, websites, newspapers, KSE’s websites, different books relating to different areas of concern, articles written about it by different scholars and other pamphlets and brochures. Primary data includes interviews from different personalities of PTCL (DE’s, Directors etc), discussions about PTCL and its performance with different people of concern and most importantly the discussions with PTCL’s customers. The data have helped me a lot, composing this report and recommendations given, if any in the report are on the basis of text given in the report, which is based on this very data.
1.5 SCHEME OF THE REPORT
Scheme of the report is straightforward. The report is divided in different sections. Each section consists of different chapters. But this division is not done on the basis of importance; rather it is a jump from shallow to deep water. CHAPTER NO 2
A BRIEF HISTORY OF TELECOMMUNICATION IN PAKISTAN
The history of telecommunication in the sub continent is as old as the history of our slavery. In the subcontinent before independence this sector was under the Indian post and telegraph department and developed as a successful industry. The role of telecommunication in Pakistan can be broadly divided in to four phase.
PAKISTAN POST AND TELEGRAPH
At the time of independence and telecommunication services were performed by a single department known as Pakistan past and telegraph (p&T).his department started its telephone service with only 12346 telephone lines and seven telegraph offices all over Pakistan. All the telephone service at that time was manual. This department continues its business up to 1962.the government of Pakistan adopted the government of India telegraph act 188 to control and direct the activities of telecommunication.
PAKISTAN TELEPHONE AND TELEGRAPH (T&T)
The first step towards reform in telecommunication sector was made in 1962.when the ayyub khan government decided to split up the p&t department into two separate departments Pakistan post and Pakistan...