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swot analysis u-fone

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swot analysis u-fone
INTRODUCTION:
Ufone GSM is a Pakistani GSM cellular service provider. It is one of the six GSM mobile companies in Pakistan and it is a subsidiary of Pakistan Telecommunication Company Limited. It has a subscriber base of 20 million of June 2009. The company commenced its operation under the brand name of Ufone from Islamabad in January 29 2001. During the years, Ufone continued on the path to success; the company has network coverage in more than 5885locations and across all major highways of the country.

STRENGTHS

1-NETWORK COVERAGE
Ufone has a network coverage in more that 5885 locations and across all major highways of the country.
2.INTERNATIONAL ROAMING:
Ufone currently caters for International Roaming to more than 230 live operators in more than 130 countries. Ufone has introduced International Roaming facility for prepaid subscriber in various countries around the globe with the lowest call rates, featuring no security charges and activation charges.
3.GPRS ROAMING:
GPRS roaming facility is available with more than 115 live operators across 85 countries.
4. LICENSE FOR AZAD JAMMU KASHMIR AND NORTHERN AREAS:
The company has also been awarded a new license for providing cellular services in Azad Jammu and Kashmir and Northern Areas.
5. QUALITY COVERAGE:
Ufone provides its subscriber with quality coverage and clear connectivity.
6. VALUE ADDED SERVICES:
Ufone is a host of value added services and data connectivity with the best network in Pakistan.
7.LOWEST PRICES:
Ufone offers the most reasonable prices for its users.
8.REPRESENTATIVE OF PTCL:
Ufone acts as a representative of PTCL as it is its subsidiary.
9.PIONEERS OF MMS AND GPRS:
Ufone was the first to launch GPRS services and Multimedia Messaging Service (MMS) and prepaid roaming in Pakistan. The network also allows Ufone subscriber to have high speed wireless data service.
10.SECOND LARGEST MARKET SHARE:
Ufone is the second largest cellular operator in Pakistan with

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