Marketing Report of Mobilink

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THE EXORDIUM
With the Name of Allah WHO is most loving and the Merciful! Praise to Allah, Lord of the creation, the Compassionate, the Merciful, the King of the judgment day! You alone. We pray, and to you alone. We pray for help, guide us to straight path, the path of those whom you have favored, not neither of those who have incurred your wrath, nor of those who gone astray. (Al Quran)

ACKNOWLEDGEMENT
We are gratified with the core of our heart to
“Almighty Allah”
who made it possible tocomplete this project.We specially thanks to very loving and caring teacher Hanif Shahzad
and friends notonly encourage us, guide us and pray us every timeWe must take this opportunity to full great pleasure to our teacher of Marketing Hanif Shahzad
for their continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance, personal attention, encouragement and support which made more eligible to be confidentabout this project.We highly thankful to all Mobilink staff members by providing that help us and make this project possible.

MANAGEMENT

President and CEO
Rashid Khan
Chief Strategy Officer
Tariq Rashid
Vice President Sales & Distribution
Bilal Munir Sheikh
Vice President Customer Care
Irfan Akram
Vice President Corporate Affairs
Agha Qasim
Chief Technical Officer
Ramy Reyad Kamel
Vice President Marketing
Jahanzeb Taj
Chief Information Officer
Irfan Farooq
Head of Human Resources & Administration
Sadia Ahmad
Chief Financial Officer
Andis Locmelis
Head of Business Analysis and Planning
Farid Ahmed

INTRODUCTION
Pakistan Mobile Communications Limited (PMCL) better known as Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based multi-national company. It has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 24 million and growing. Mobilink prides itself on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporates and multinationals. To achieve this objective, Mobilink offers both postpaid (Indigo) and prepaid (JAZZ) solutions to its customers. Compared to its competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. Mobilink places high importance to its coverage, which is why it covers its customers in 5000+ cities and towns nationwide as well as over 100 countries on international roaming service. Mobilink is also the official telecommunication service provider for the Pakistan Cricket Board (PCB). The company was awarded the license to operate in Azad Jammu and Kashmir (AJK) on 27 June-2006.. MARKETING PLAN

EXECUTIVE SUMMERY
In telecom sector Mobilink was the first company that was introduces his services inPakistan in1994Its first brand was Mobilink jazz at that time its frequency was limited to some cities butnow not only it extend its frequency but now it have more than three brands •Mobilink indigo

•Mobilink jazz
•Mobilink world
•Mobilink PCO
It has become the market leader both in terms of growth as well as having the largestcustomer subscriber base in Pakistan - a base of over 24 million and growing. Mobilink  prides itself on being the first cellular service provider to operate on a 100% digital GSMtechnology in Pakistan that also provides state-of-the-art communication solutions to itscustomers.Mobilink offers exclusively...
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