Fine: Company Overview

MARTETING MANAGEMENT GROUP PROJECT REPORT
THIS REPORT IS A COLLABORATIVE EFFORT OF:- WITH DUE RESPECT WE THE GROUP MEMBERS SUBMIT THIS REPORT TO RESPECTED SIR SANTOSH KUMAR BAHRIA UNIVERSITY KARACHI CAMPUS FALL SEMESTER 2010-11

DEDICATION:-
We dedicate this report to Sir. Santosh Kumar to whom we are greatly indebted. He is not just an instructor, a professor, lecturer; but a torch of enlightenment to spread knowledge. Through your teaching we have attained academic and moral literacy; we have grown as an individual and as an intellectual. We all take this opportunity to thank you for all the efforts you have put in and also how in gratitude we are to you for baring this with us.

Regards...

LETTER OF AUTHORIZATION:-
THE FOLLOWING REPORT/THESIS HAS BEEN ASSIGHNED TO US BY OUR COURSE INSTRUCTER SIR. SANTOSH KUMAR.THE MAIN PURPOSE OF CONDUCTING THIS REPORT JUST TO IMPROVE OUR MARKETING SKILLS. WE ARE HUMBLY AND DEEPLY THANKFUL TO UFONE’S ASSISTANT HR. MANAGER MR.MANSOOR IBRAHIM WHO GAVE US HIS PRECIOUS TIME TO ASK HIM SOME QUESTIONS ABOUT UFONE. AND WE ARE ALSO THANKFUL TO OUR TEACHER SIR SANTOSH WHO HELPED US ALOT AND GUIDE US THROUGHOUT THE ACTIVITY.

Table of contents:-
 Abstract
 Acknowledgement
 Introduction
 History
 Headquarter
 Mission
 Vision
 Objective
 Sales and service center
 Brand
 Performances
 Products

 Prepaid
 Packages
 Postpaid
 Sms packages
 Price
 Promotion
 Market share
 Slogan
 Competitor
 Mobilink
 SWOT analysis
 Strength

 Weakness
 Opportunities
 Threats
 Target market
 Research methodology
 Conclution
 Reference

Abstract:-

Ufone is the second largest cellular network in Pakistan. The head office of Ufone is located in 13-b, f-7markaz Islamabad,