Fine: Company Overview

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MARTETING MANAGEMENT
GROUP PROJECT REPORT
THIS REPORT IS A COLLABORATIVE EFFORT OF:-

WITH DUE RESPECT WE THE GROUP MEMBERS SUBMIT THIS REPORT TO RESPECTED SIR SANTOSH KUMAR
BAHRIA UNIVERSITY KARACHI CAMPUS
FALL SEMESTER 2010-11

DEDICATION:-
We dedicate this report to Sir. Santosh Kumar to whom we are greatly indebted. He is not just an instructor, a professor, lecturer; but a torch of enlightenment to spread knowledge. Through your teaching we have attained academic and moral literacy; we have grown as an individual and as an intellectual. We all take this opportunity to thank you for all the efforts you have put in and also how in gratitude we are to you for baring this with us.

Regards...


LETTER OF AUTHORIZATION:-
THE FOLLOWING REPORT/THESIS HAS BEEN ASSIGHNED TO US BY OUR COURSE INSTRUCTER SIR. SANTOSH KUMAR.THE MAIN PURPOSE OF CONDUCTING THIS REPORT JUST TO IMPROVE OUR MARKETING SKILLS. WE ARE HUMBLY AND DEEPLY THANKFUL TO UFONE’S ASSISTANT HR. MANAGER MR.MANSOOR IBRAHIM WHO GAVE US HIS PRECIOUS TIME TO ASK HIM SOME QUESTIONS ABOUT UFONE. AND WE ARE ALSO THANKFUL TO OUR TEACHER SIR SANTOSH WHO HELPED US ALOT AND GUIDE US THROUGHOUT THE ACTIVITY. 

Table of contents:-
Abstract
Acknowledgement
Introduction
History
Headquarter
Mission
Vision
Objective
Sales and service center
Brand
Performances
Products

Prepaid
Packages
Postpaid
Sms packages
Price
Promotion
Market share
Slogan
Competitor
Mobilink
SWOT analysis
Strength

Weakness
Opportunities
Threats
Target market
Research methodology
Conclution
Reference



Abstract:-

Ufone is the second largest cellular network in Pakistan. The head office of Ufone is located in 13-b, f-7markaz Islamabad, Pakistan. Every organizational whether it is multinational, private business or government offices depend on its people. Telecom industry is growing in Pakistan with new companies for getting license because the competition is tough as in results the consumer is getting benefits and enjoy low call rates. With a population of 15 million countries Ufone is the is one of the best telecommunication that works which generate revenue. Ufone Company commenced its operations under the brand name of Ufone from Islamabad on January, 29 2001. Ufone provide two kind of services i.e. is Ufone prepay and postpaid. They provide a lot of packages such as UWON, USHARE etc. in postpaid they provide black berry, payment choice, value added service etc Ufone always played a vital role in the development of cellular market in Pakistan. It has been a step ahead in introducing a innovative product in the market.

Ufone adopted the policy of simplified tariffs with no hidden charges. Ufone targeted the middle class, by introducing low rates. Ufone has network coverage in more than 5885 locations and across all major highways of the country. Mobilink has 910,000 subscribers and Ufone has 565,000 subscribers. According to the latest marker survey there is 70.64% annual growth in this sector. So when Ufone will change their technology the market is open for them because their prices are low and they are being focused to middle and lower middle class which has quite big ratio in Pakistan.

ACKNOWLEDGEMENT:-

We are overwhelmed in all humbleness and gratefulness to acknowledge our depth to all those who have helped in making this report. Well, above the level of simplicity and into something concrete. We are very thankful to our instructor SIR SANTOSH KUMAR for his valuable help. He is always there to show us the right track when we needed his help. With the help of his valuable suggestions, guidance and encouragement, we are able to perform this activity....
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