Kfc Pest Analysis

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Final Project

KFC (Kentucky Fried Chicken)

Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140)

BBA Fall – 2007
Section “B”

Date of Submission: 15 – 06 – 2011

Final Project

KFC (Kentucky Fried Chicken)

1.

Final Project

KFC (Kentucky Fried Chicken)

Dedication

“We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped us to complete this uphill task in a better and perfect way”

GIFT Business School

Page 1

Final Project

KFC (Kentucky Fried Chicken)

Acknowledgement

We firstly thank ALLAH Almighty the most Beneficent and the Merciful, and the Master of the Day of Judgment, who bestowed upon us the endurance to bring this work to an end.

We deem it our utmost pleasure to avail this opportunity to express gratitude and keep sense of obligation of our Sir Muhammad Afzaal for her valuable guidance, scholarly criticism, untiring help, compassionate attitude and enlightened supervision during the whole project and making of the report.

Last but not the least, we feel highly obliged and earnestly pay humble and heartfelt thanks to most affectionate fathers and mothers for their moral and financial support and encouragement and specially our mothers because they always remember us in their prayers.

GIFT Business School

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Final Project

KFC (Kentucky Fried Chicken)

Table of Contents
1. Introduction of Company........................................................................................................1 1.1 KFC in Pakistan..................................................................................................................2 1.2 Nature of the Business........................................................................................................2 1.3 Current Products.................................................................................................................3

GIFT Business School

Page 1

Final Project

KFC (Kentucky Fried Chicken)

2.

Introduction of Company

KFC is the world largest and most well known chicken restaurant. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken -- made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan.

John Y Brown and Jerry Messy purchased KFC for USA for $2 million in 1964 that time KFC become a corporation. After five years, Colonel buys first 100 shares of KFC. In 1986, Pepsi Company purchased KFC. Pepsi company changed the logo from Kentucky fried chicken to KFC in 1991 and then in 1992 KFC 1000th restaurant opened in Japan and in 1994 9000th restaurant in china. KFC is the part of Tricon global restaurant. Tricon global restaurant is the world largest restaurant group, with in nearly 100 countries around the world, which in turn was spun off in 1997, and has now been renamed to Yum! Brands.

GIFT Business School

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Final Project

KFC (Kentucky Fried Chicken)

1.1

KFC in Pakistan

In 1997, KFC franchised with Gray Mecanza International and started work in Pakistan with its first branch in Gulsha-e-Iqbal, Karachi, Rawalpindi branch started work in 1999 and in Islamabad in August 2002 and now in Pakistan it currently has 69 branches operating in 19 major cities. It is operated by a Dubai based company, Cupola, which took it over in 1999 with 4 major outlets. Major competitors include McDonalds, Nandos, Hardees, AFC, HFC, Fri...
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