Eb Games Business Plan
EB GAMES
The Marketing Environment Final Project
Table of Contents 1.Products or Services: 3 Product or service details: 3 Development and marketing: 6 2.Overall Marketing Strategy 6 General marketing strategy 6 How do customers trade? 8 Features and benefits o the products/services 8 3.Pricing Strategy: 8 Price 8 Credit Policy 12 Price comparison 13 4.Location 14 Geographical location 14 5.Supply and Distribution 15 Describe the methods that will be used to sell and distribute the products or services 15 Discuss the advantage and disadvantage of the selling methods chosen 17 6.Advertising and Promotion 17 Advertising and promotion approach 17 Basis of the approach 18 Outline of costs 19 Competitors’ advertising and promotion 19 7.Customer Relations 19 Maintaining customer relations 19 Customer services policies 20 Dealing with complaints 23 Terms of payment 24 Monitoring and Improving Marketing Performance 25 Monitoring 25 Making improvements 27 Marketing Action Plan 28
1.Products or Services:
Product or service details:
As per Jargon Buster, “Life cycle changes affect all industries as they go through periods of expansion, stability and decline, usually driven by new technologies.”
EB Games, which stands for Electronics Boutique, is not only the national, but international leader in games retailing. Its parent company, GSC Holdings, owns the two major retailers in the US (the world’s largest video gaming market), GameStop and EB Games US. Despite being at the verge of bankruptcy in 1994, under the dual names of Babbage’s and Neo Star Entertainment, GameStop has grown to its position of dominance in interactive entertainment, with 5,264 stores globally, 360 of which are in Australia. Since the completed merger, in 2005, of GameStop and Electronics Boutique (or EB Games) the new entity has gone from strength to strength.
The burgeoning Video Games industry has created a
The Marketing Environment Final Project
Table of Contents 1.Products or Services: 3 Product or service details: 3 Development and marketing: 6 2.Overall Marketing Strategy 6 General marketing strategy 6 How do customers trade? 8 Features and benefits o the products/services 8 3.Pricing Strategy: 8 Price 8 Credit Policy 12 Price comparison 13 4.Location 14 Geographical location 14 5.Supply and Distribution 15 Describe the methods that will be used to sell and distribute the products or services 15 Discuss the advantage and disadvantage of the selling methods chosen 17 6.Advertising and Promotion 17 Advertising and promotion approach 17 Basis of the approach 18 Outline of costs 19 Competitors’ advertising and promotion 19 7.Customer Relations 19 Maintaining customer relations 19 Customer services policies 20 Dealing with complaints 23 Terms of payment 24 Monitoring and Improving Marketing Performance 25 Monitoring 25 Making improvements 27 Marketing Action Plan 28
1.Products or Services:
Product or service details:
As per Jargon Buster, “Life cycle changes affect all industries as they go through periods of expansion, stability and decline, usually driven by new technologies.”
EB Games, which stands for Electronics Boutique, is not only the national, but international leader in games retailing. Its parent company, GSC Holdings, owns the two major retailers in the US (the world’s largest video gaming market), GameStop and EB Games US. Despite being at the verge of bankruptcy in 1994, under the dual names of Babbage’s and Neo Star Entertainment, GameStop has grown to its position of dominance in interactive entertainment, with 5,264 stores globally, 360 of which are in Australia. Since the completed merger, in 2005, of GameStop and Electronics Boutique (or EB Games) the new entity has gone from strength to strength.
The burgeoning Video Games industry has created a