EATALY PowerPoint
ENTERING EMERGING MARKETS
Stefano Saccà 18834
Riccardo Stiglich 18460
EATALY
• The name Eataly was coined by Celestino Ciocca
• Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004
• January
2007,
Italian
businessman
Oscar
Farinetti
converted a closed vermouth factory in Turin into the first location of Eataly
• First Eataly was located in the Lingotto district of Torino
EATALY IN THE WORLD
• Brand stores already opened are located in: Italy
(Bari, Bologna, Florence, Genoa, Milan, Monticello d'Alba, Pinerolo, Rome, Turin), Japan (Osaka, Tokyo,
Yokohama), Turkey (Istanbul), United Arab Emirates
(Dubai), United States (Chicago, New York).
• Other stores are planned to be located in: Boston,
London, Los Angeles, Moscow, Paris, Philadelphia, Rio de Janeiro, Rome (2nd store), Sao Paulo.
EATALY‘S MANIFESTO
Eataly “Manifesto” is based on ten fundamental points, from 0 to 9:
0. WE'RE IN LOVE WITH FOOD
1. FOOD UNITES US ALL
2. OUR PASSION HAS BECOME OUR JOB
3. THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS
4. OUR TARGET AUDIENCE IS EVERYONE
5. EAT. SHOP. LEARN
6. WE'RE IN THIS TOGETHER
7. OUR THREE PROMISES TO YOU:1. Choice 2. Accessibility 3. Knowledge:
8. YOUR TRUST IS EARNED EVERY DAY
9. THE END GOAL
EATALY’S PARTNERS
EATALY’S OBJECTIVES
AND FEATURES
•Eataly’s aim is to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop, taste and learn.
•Most of Eataly’s sales points are raised on ultra modern building: this makes the Eataly’s experience much more fascinating and attracts more visitors.
•The country of origin, Italy, is the key of success. The Italian brand, especially in the food industry, is appealing and synonymous of quality, palatability, a unique food experience.
SELECTING WHICH
MARKET TO ENTER
•South-East Asia: already settled in Japan, focus on the biggest market of the area, China. It is no way a uniform and
Stefano Saccà 18834
Riccardo Stiglich 18460
EATALY
• The name Eataly was coined by Celestino Ciocca
• Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004
• January
2007,
Italian
businessman
Oscar
Farinetti
converted a closed vermouth factory in Turin into the first location of Eataly
• First Eataly was located in the Lingotto district of Torino
EATALY IN THE WORLD
• Brand stores already opened are located in: Italy
(Bari, Bologna, Florence, Genoa, Milan, Monticello d'Alba, Pinerolo, Rome, Turin), Japan (Osaka, Tokyo,
Yokohama), Turkey (Istanbul), United Arab Emirates
(Dubai), United States (Chicago, New York).
• Other stores are planned to be located in: Boston,
London, Los Angeles, Moscow, Paris, Philadelphia, Rio de Janeiro, Rome (2nd store), Sao Paulo.
EATALY‘S MANIFESTO
Eataly “Manifesto” is based on ten fundamental points, from 0 to 9:
0. WE'RE IN LOVE WITH FOOD
1. FOOD UNITES US ALL
2. OUR PASSION HAS BECOME OUR JOB
3. THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS
4. OUR TARGET AUDIENCE IS EVERYONE
5. EAT. SHOP. LEARN
6. WE'RE IN THIS TOGETHER
7. OUR THREE PROMISES TO YOU:1. Choice 2. Accessibility 3. Knowledge:
8. YOUR TRUST IS EARNED EVERY DAY
9. THE END GOAL
EATALY’S PARTNERS
EATALY’S OBJECTIVES
AND FEATURES
•Eataly’s aim is to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop, taste and learn.
•Most of Eataly’s sales points are raised on ultra modern building: this makes the Eataly’s experience much more fascinating and attracts more visitors.
•The country of origin, Italy, is the key of success. The Italian brand, especially in the food industry, is appealing and synonymous of quality, palatability, a unique food experience.
SELECTING WHICH
MARKET TO ENTER
•South-East Asia: already settled in Japan, focus on the biggest market of the area, China. It is no way a uniform and