Dorito Dog Commercial Analysis

The most effective commercials of the three finalist, and the one I think should win the contest is the “Doritos Dogs”. The “Doritos Dogs” uses the transfer technique which uses something(like a like a animal, etc.) that makes you feel a certain way; to make you feel the about something else(the Doritos). This commercial uses the fact that lot of people like dogs, and people go,“Hey, these two things have nothing in common, but they’re in a commercial together. I like one of them; I must like the other!” Also, the commercial, like most nowadays, appeals to your humor and make you laugh; which can blind your judgement, and leads you to buy something you probably don’t need. Then there’s the fact because kids see it(under 13), and then they're