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There's A Big Mac For That Ad Analysis

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There's A Big Mac For That Ad Analysis
The giant multi-million fast food company “McDonalds,” made a recent advertisement for the “Big Mac” the ad includes a mix of transfer and bandwagon advertising techniques. The slogan is that “There's a Big Mac For That,” they lace a tune in with the slogan to emphasize the product, also they add a rapper saying the phrase over and over again. The advertisement also uses bandwagon by using a variety of different people, and different situations so that every viewer watching could connect to. The advertisers incorporate transfer by using many ecstatic people, and every clip includes a successful event and someone eating the sandwich. For example, the advertisers use a clip showing someone winning a football game, the kids today can connect
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