Ad Analysis

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Effects of an Ad
Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For example, a NyQuil ad from the popular American magazine, Cosmopolitan, shows different ad techniques and American values.

While casually flipping through the November 2012 issue of the popular American magazine, one might stop and notice the sweet, heartwarming ad for NyQuil. It shows a picture of a mother and her daughter sitting on a counter top dressed up as a fairy and a princess with a wig and various other costume accessories lying in the background. The mother seems to be blissfully happy as she closes her eyes so her daughter can apply some make-up. Underneath the image the words, “Don’t let a cold take away dress up mommy” are read in big, bold letters. Also written in smaller lettering are the two descriptions for Vicks DayQuil and NyQuil. The DayQuil side reads, “Help Mom feel better, faster with Vicks DayQuil. The daytime, stuffy head, sore throat, coughing, sneezing, aching, fever… medicine.” Next to that, the NyQuil description says, “Help Mom sleep with a cold with Vicks NyQuil. The nighttime, sniffling, sneezing, coughing, aching, fever… medicine.” This touching page shows a few of the common advertising techniques many companies use today.

One of the techniques used to attract the attention of audiences is the...
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