Rhetorical Analysis Of Budweiser Super Bowl Commercial
The Super Bowl is the main sporting and entertainment event of the year. Not only is it a program action packed with football, but, it is also a showcase for some of the most stellar television commercials produced annually. An advertisement in the Super Bowl costs several million dollars because the Super Bowl football game is often the most viewed television production globally. Therefore, companies work exceptionally hard to construct effective, passion-filled advertisements for this function. They aim to captivate the audience through rhetorical devices such as emotional appeals, humor, uniqueness, etc. As a result, these commercials are easy to analyze for rhetoric and production. Budweiser generated a commercial for the Super Bowl in
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They have a cute, heart-warming Labrador puppy as the main character, and they know it will appeal to the emotions of nearly all the viewers. Also, they included a beautiful, majestic Clydesdale horse that will gain the attention of horse lovers and many others. When showing the video in class and at home, the relationship between the adorable dog and the horse had a powerful impact on the emotions of the women viewers. As the commercial was playing, women and men could be heard murmuring and making affectionate sound effects at the sight of the animals. Additionally, they used a handsome young man as the rancher which increases the physical appearance and lures even more females. Music is another factor that Budweiser employs in the commercial to lull the audience. Depending on the commercial, song choice is crucial to help convince the viewers or convey a message. For this advertisement, Budweiser chose to play “Let Her Go” by Passenger (Clevver). This song is perfect for the message shown in the commercial, and it has some sad lyrics and audio to display the dejected look of the puppy and the horse as their friendship is hindered. The song states, “Only hate the road when you’re missing home” (Clevver). These lyrics tie in exceptionally with the actions in the advertisement because the dog wants his home to be in the stable with the horses. The video is timed strategically so that the beat picks up as the horses are chasing the car and getting their friend back. The commercial is shot on a professional level with expert directors and camera operators. All commercials from large enterprises in the Super Bowl are filmed
They have a cute, heart-warming Labrador puppy as the main character, and they know it will appeal to the emotions of nearly all the viewers. Also, they included a beautiful, majestic Clydesdale horse that will gain the attention of horse lovers and many others. When showing the video in class and at home, the relationship between the adorable dog and the horse had a powerful impact on the emotions of the women viewers. As the commercial was playing, women and men could be heard murmuring and making affectionate sound effects at the sight of the animals. Additionally, they used a handsome young man as the rancher which increases the physical appearance and lures even more females. Music is another factor that Budweiser employs in the commercial to lull the audience. Depending on the commercial, song choice is crucial to help convince the viewers or convey a message. For this advertisement, Budweiser chose to play “Let Her Go” by Passenger (Clevver). This song is perfect for the message shown in the commercial, and it has some sad lyrics and audio to display the dejected look of the puppy and the horse as their friendship is hindered. The song states, “Only hate the road when you’re missing home” (Clevver). These lyrics tie in exceptionally with the actions in the advertisement because the dog wants his home to be in the stable with the horses. The video is timed strategically so that the beat picks up as the horses are chasing the car and getting their friend back. The commercial is shot on a professional level with expert directors and camera operators. All commercials from large enterprises in the Super Bowl are filmed