Discuss why it is important for the tourism industry to distinguish between different types of tourists
The Tourism industry is a service industry. The Oxford dictionary defines the word ‘tourism’ as “the commercial organization and operation of holidays and visits to places of interest”. The tourism industry comprises of various sectors such as – lodging, food and beverage services, transportation, entertainment and activites. Whereas “a ‘tourist’ (visitor/traveler) is a term used to describe “a person travelling to and staying in a place away from their usual environment for more than a night but less than a year, for leisure, business and other purposes”. So why is it important for the tourism industry to distinguish between different types of tourists?
http://www.oxforddictionaries.com/definition/tourism?view=uk [Accessed 2ND march 2011]. http://www.go2hr.ca/BCsTourismbrIndustry/WhatisTourism/tabid/71/Default.aspx [Accessed 2ND march 2011]. Stephen J Page and Joanne Connell (2006) ‘technical definitions: tourism’ in Tourism modern synthesis, second edition. Thomson learning.
In the tourism industry the consumer is the most important element and is the reason why tourism products and services exist. Everyone working in the industry must understand that the consumer must be taken into consideration when planning. What motivates an individual to travel? The ‘push’ and ‘pull’ factors of a destination stimulate a person to travel. A ‘push’ factor is an issue that drives someone out of their home setting to a place that attracts them also known as the ‘pull’ factor. Example –unfavourable type of weather is a push factor, a better climate and an attraction like a world wonder might be a pull factor for a different destination. There are different types of tourist topology such as –The allocentric tourist, The psychocentric tourist or Mid-centric tourist. An allocentric tourist usually seeks adventure, is curious, gains delight...