Pestle Analysis on the Cruise Industry

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In this assignment I will try to analyze the cruise industry through a PESTLE analysis, which analyses the political, economical, social, technological, legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis. The tourism industry consists of hotels and lodging services, the food & beverage industry and the transporting industry such as airlines and cruises . Antonio Tajani, Vice President of the European Commission & EU Transport Commissioner declares : "Transport policy reflects the dynamism of the sector it represents - it is always on the move. It has developed greatly over the years and delivered excellent results. I recognize, however, that more still needs to be done. That is why I want to promote transport which is competitive and of high quality, safe and sustainable, within a comprehensive framework. The Lisbon Strategy shows the way: efficient, high quality transport at affordable prices and based on infrastructure which binds Europe together." [pic] [pic]

A cruise is a sailing trip, to different places of the earth, about leisure, business or reconnaissance. The cruise boat is actually a moving hotel, a self-contained entertainment palace where you can have fun 24 hours the day. There are different types of cruises such as round-the-world cruises, fly cruises, all-inclusive cruises, sail ship cruises and special interest cruises, like wildlife watching in Antarctic. Cruise boats include cabins, the size of which may be approximately half than a standard hotel room, though they are extremely well-planned, clean and nicely decorated. In some new ships the suites offered are equal to a deluxe hotel suite. Their restaurants and bars serve high quality foods, often consisting of local favorites. Cruise boats also comprise a reception area, shops, beauty

facilities, a cinema and children facilities.
Cruise boats are usually pretty luxurious, but you can choose through a variety of different options about how you want to spend your time and your money. For example you can have a dinner at a fancy and expensive restaurant or at a more economic fast-food like restaurant. Cruises formerly were affordable only to a small part of the population, but nowadays they are becoming more popular. Every year the cruise boat passengers increase, since it is a full covered vacation and you usually don't have any additional expenses. In an all-inclusive cruise for example usually almost everything is included in the price, accommodation, dinners and some drinks.

Economic – Social
The cost of their construction and the kind of entertainment they offer show that initially they were targeting to the senior strata. The appearance of more companies in this field, the increased competitiveness and the discovery of alternative construction materials with a lower cost, made this kind of entertainment affordable to “lower” strata which at other times hadn’t had the economic opportunity. In the above conclusion there are seen political (democratic regime, equality, claiming freedoms), economic (upgraded and recognized professions, economic equality) and social (equality of education) developments which have been carried out at world level over the last years. These developments have contributed to shaping attitudes which encourage equality not only as regards to the political, economic and social sector, but also in the entertainment field which formerly was considered an economic and social privilege.


I am going to emphasise on the effects that cruise boats have on the environment since it is considered a very important issue that interests people all over the...
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