Nowadays, many destinations try to attract more international tourists and take advantage in tourism industry. Therefore, many researchers conduct a lot of reach to explore tourists’ behavior. Tourists’ motivation is one of the most popular reach topics to identify the behavior of the tourists. Although motivation is only one variable explaining tourist behavior, it is regarded as one of the most important variables because it is a force behind all behavior (Crompton, 1979; Iso – Ahola, 1982). Hence, this assignment will discuss how tourists’ motivation affects the destination to form the market segment.
Theory of push and pull factors:
The theory of push and pull factors is one of the method to explain tourists’ motivation. As a result, there are a lot of literatures around this topic. Traditionally, the theory of push and pull factors is established by Crompton on 1979. His findings are consisting of 39 unstructured interviews. According to his findings, he identified nine motives for travel motivation, seven of motives are defined as a “push” factors which is concern about tourists’ social – psychological. The remaining two are “pull” factors which was relevant to the particular destination attributes. The motives of “push” factors are: escape from a perceived boring environment, exploration and evaluation of self, relaxation, prestige, regression, enhance the family relationship and social interaction. The remaining two are novelty and education. This theory can explore motivation that the destination can have some degree of influence on vacation behavior in meeting a rouse need.
In addition, the other researchers modified the “push” and “pull” factors base on Crompton’s finding after 1979. For example, Yuan and McDonald (1990) examined the motivations for overseas travelers applying the theory of “push” and “pull” factors. However, the items within “push” and “pull” factors’ category were different from...