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A PROJECT REPORT ON Brand Preference Of Mobile Phones Among Ghaziabad’s College Students Submitted To: Supervisor

Submitted By:
Your Name Roll No.- XXXXXXX COLLEGE NAME Ghaziabad, U.P.

CERTIFICATE
This is to certify that YOUR NAME, student of COLLEGE NAME has completed her project on the topic of “ Brand Preference of Mobile Phones Among Ghaziabad’s College Students” under the supervision and guidance of SUPERVISOR Faculty member of COLLEGE NAME. To best of my knowledge the report is original and has not been copied or submitted anywhere else. It is an independent work done by him.

(YOUR SUPERVISOR)

ACKNOWLEDGEMENT
When I embarked this project, it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all.

I wish to express my gratitude to DIRECTOR NAME, director, COLLEGE NAME, FACULTY MEMBER, Program co-ordinator who have extended their kind help, guidance and suggestion without which it could not have been possible for me to complete this project report.

My sincere thanks to my all entire faculty members XXXXX, XXXXX and all staff members for offering me all kinds of support and help in preparing the project.

I am deeply indebted to my guide NAME for not only her valuable and enlightened, guidance but also for the freedom she rendered me during this project work. I am thankful to my group member NAME and other classmates, well-wishers who with their magnanimous and generous help and support made it a relative easier affair.

My heart goes out to my parents who bear with me all the trouble I caused then with smile during the entire study period and beyond.

YOUR NAME Student Manager PGDM-08/012 COLLEGE NAME

PREFACE

The project gives an insight of the telecom sector. It basically helps understanding the brand preference of students with regard to mobile phones. It helps us to know what are the basis on which a students chooses a particular brand when he/she purchases a new handset. The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a student considers at the time of purchase of a new mobile phone.

Table of Contents
1. b. c. d. INTRODUCTION .................................................................................................... 7 a. Definition of Cellular/Mobile phone .............................................................. 7 The Global Cellular Mobile Industry: ................................................................... 8 Telecom Industry in India ............................................................................... 9 History of Indian Telecommunications ............................................................... 10 Innovation in partnership ................................................................................ 21 f. 2. OBJECTIVES OF THE STUDY ........................................................................ 22 RESEARCH METHODOLOGY ........................................................................... 24 a. SAMPLING METHODOLOGY: .......................................................................... 24 b. RESEARCH DESIGN: -....................................................................................... 24 c. 3. 4. 5. 6. 7. 8. 9. DATA COLLECTION: ........................................................................................ 24 DATA ANALYSIS AND INTERPRETATION ........................................................ 26 CHI- SQUARE ANALYSIS ..................................................................................... 35 FINDINGS ............................................................................................................. 40 RECOMMENDATIONS ....................................................................................... 41 LIMITATIONS ...................................................................................................... 42...
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