Nano Car Project

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A

Report of

CONTEMPORARY MANAGEMENT ISSUES

On

Titled

“Feedback of Customers towards Nano”

Submitted in partial fulfillment for the
Award of degree of

Master of Business Administration

[pic]

Maharaja College of Management, Udaipur
(Affiliated to Rajasthan Technical University, Kota)

Submitted By: - Ankur SheokandSubmitted To:-

Students Name:-Ankur Sheokand Faculty Name:-
MBA 2nd sem Designation:-
2011-2013 Declaration

I, Ankur Sheokand, studying in MAHARAJA COLLEGE OF MANAGEMENT hereby declare that I have completed the project on “Feedback of Customers towards Nano”, in the academic year 2011-13 as per the requirement of the Rajasthan Technical University as a part of MASTER IN BUSINESS ADMINISTRATION. The information presented in this project is true and original to the best of my knowledge.

Place: (Sign of the Student)
Date: Name of the Student Acknowledgement

I express my sincere thanks to my project guide, Mr. /Dr./Ms./Mrs. _______________________________________, Designation _________________, Deptt______________., for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project.

(Signature of Student)
Name of the Student
Ankur Sheokand

INDEX

I. Executive summary
II. Core Study
i. Introduction and overview
ii. concepts
iii. Recent Developments
iv. Findings
v. SWOT Analysis
vi. Recommendation
vii. Limitations

III. Conclusion
IV. Bibliography

Executive summary

"The journey started six years ago when we overtook what looked like just another business... a business to give Indian families an affordable transport means, a small car which was very low in cost. It is to the credit of the team what we have achieved today” Ratan Tata at the launch of the car. The introduction of the Nano received media attention due to its targeted low price. The Financial Times reported. "If ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." The car is expected to boost the Indian economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%. The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version (E-Nano). Tata Group is expected to mass-manufacture the Nano, particularly the electric-version, and, besides selling them in India, to also export them worldwide. Critics of the car have questioned its safety in India (where reportedly 90,000 people are killed in road-accidents every year and have also criticized the pollution that it would cause[ (including criticism by Nobel Peace Prize winner Rajendra Pachauri. However, Tata Motors has promised that it would definitely release Nano's eco-friendly models alongside the gasoline-model. The Nano was originally to have been manufactured at a new factory in...
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