Gerpott Et Al. (2001) Wrote That Since 1990s

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Volume 11 Issue 6 Version 1.0 May 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853

Global Journal of Management and Business Research

Mobile Phone Usage Habits Of Students Commuting From Rural Areas To Nearby Town - An Exploratory Study Of Visnagar (Gujarat-India) By Atul Patel, Dr.Harishchandra Singh Rathod
Nootan Sarva Vidyalaya Campus, Visnagar,Gujarat(India)

Abstracts - Mobility, user-friendliness and convenience of communication has made mobile phone an integral part of human life. Past research related to mobile phone reveals that mobile usage pattern varies from one group to another. Hence, by considering these issues relating to the usage pattern of different age-groups, researchers have attempted to carry out an exploratory study of rural youths pursuing graduation from Educational Institutions located in a nearby town- Visnagar in Gujarat State (India). Opinions of students regarding various brands of mobile handsets, mobile operators and functions of mobile phones are being investigated in this paper. The paper emphasizes on different influential factors affecting mobile purchase. If different rural segments are systematically studied and analysed, organisations willing to enter the emerging rural market will be able to promote their products and services in a much better manner leading to higher customer satisfaction and in an increased market size.

Keywords : Rural India, Adolescents, Undergraduate Students, Gender, Consumer Behaviour, SMS, satisfaction, service provider, Nokia, Vodafone. GJMBR-A Classification : JEL Code : D83

Mobile Phone Usage Habits Of Students Commuting From Rural Areas To Nearby Town - An Exploratory Study Of Visnagar Gujarat-India Strictly as per the compliance and regulations of:

© 2011 . Atul Patel, Dr.Harishchandra Singh Rathod.This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all noncommercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Mobile Phone Usage Habits Of Students Commuting From Rural Areas To Nearby TownAn Exploratory Study Of Visnagar (Gujarat-India) Atul Patel α , Dr.Harishchandra Singh Rathod Ω
Abstract : Mobility, user-friendliness and convenience of communication has made mobile phone an integral part of human life. Past research related to mobile phone reveals that mobile usage pattern varies from one group to another. Hence, by considering these issues relating to the usage pattern of different age-groups, researchers have attempted to carry out an exploratory study of rural youths pursuing graduation from Educational Institutions located in a nearby town- Visnagar in Gujarat State (India). Opinions of students regarding various brands of mobile handsets, mobile operators and functions of mobile phones are being investigated in this paper. The paper emphasizes on different influential factors affecting mobile purchase. If different rural segments are systematically studied and analysed, organisations willing to enter the emerging rural market will be able to promote their products and services in a much better manner leading to higher customer satisfaction and in an increased market size.

II.

LITERATURE REVIEW

Keywords : Rural India, Adolescents, Undergraduate Students, Gender, Consumer Behaviour, SMS, satisfaction, service provider, Nokia, Vodafone. I.

R

INTRODUCTION

ural India is expected to fuel the growth in mobile phone services in the coming years. Mobility,accessibility and convenience of communication have made it an unavoidable part of life. As India is still struggling for smother infrastructure, mobile phones can be used to deliver content and services that can help cultivate inclusive growth in India by digitally empowering citizens across all...
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