Mobile Phone Research

Department of Communications and Multimedia
Research on Commonest Automobile in Yola

Peace Adewunmi Funmilayo

An Assignment
Submitted to the Department of Communication and Multimedia
School of Information Technology and Communications
In partial fulfillment of
The requirements for the completion of
CMD 450 (Advertising Research)

Prof. Samuel Tesunbi
Course Instructor

Yola, State of Adamawa, Nigeria 22nd April, 2013

TABLE OF CONTENT

ABSTRACT………………………………….………………………………………………
INTRODUCTION………………………………………………………………………….
PURPOSE OF STUDY……………….……………..……………………………………...
METHOD……………………………………….………………………………………….
LITERATURE REVIEW………………………………………………………………….
RESULTS…………………………………………………………………………………..
RECOMMENDATION…………………………………………………………………….. REFERENCE PAGE………………………………………………………………………. POWER POINT APPENDIX…………………………………………………………….

ABSTRACT
The research brand preference of mobile phones among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most used mobile brand. Using quantitative method, 300 students were selected using convenient sampling, therefore 300 questionnaires were distributed among AUN students, After analyzing the information gotten from the survey Using SPSS Blackberry bold 5,4 Blackberry curve and Blackberry torch mobile phones were the most used and preferred mobile brand in AUN followed by I phone’s 4 and 5 then Samsung S3 and S4.

INTRODUCTION
A mobile phone is a handheld device that can make and receive telephone calls over a radio link while moving around a wide geographic area. Modern mobile

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