Mobile Phone Research

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Department of Communications and Multimedia
Research on Commonest Automobile in Yola

Peace Adewunmi Funmilayo

An Assignment Submitted to the Department of Communication and Multimedia
School of Information Technology and Communications
In partial fulfillment of
The requirements for the completion of
CMD 450 (Advertising Research)

Prof. Samuel Tesunbi
Course Instructor

Yola, State of Adamawa, Nigeria
22nd April, 2013

TABLE OF CONTENT

ABSTRACT………………………………….……………………………………………… INTRODUCTION…………………………………………………………………………. PURPOSE OF STUDY……………….……………..……………………………………... METHOD……………………………………….…………………………………………. LITERATURE REVIEW…………………………………………………………………. RESULTS………………………………………………………………………………….. RECOMMENDATION…………………………………………………………………….. REFERENCE PAGE………………………………………………………………………. POWER POINT APPENDIX…………………………………………………………….

ABSTRACT
The research brand preference of mobile phones among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most used mobile brand. Using quantitative method, 300 students were selected using convenient sampling, therefore 300 questionnaires were distributed among AUN students, After analyzing the information gotten from the survey Using SPSS Blackberry bold 5,4 Blackberry curve and Blackberry torch mobile phones were the most used and preferred mobile brand in AUN followed by I phone’s 4 and 5 then Samsung S3 and S4.

INTRODUCTION A mobile phone is a handheld device that can make and receive telephone calls over a radio link while moving around a wide geographic area. Modern mobile phones support a wide variety of other services such as text messaging, MMS, E-mail, short range wireless communications like infrared and Bluetooth, internet access, business applications, gaming and photography. Mobile phones have become an essential part of every person’s life, it is now one of the common means of communication over time, therefore communication has been made easy most businesses have grown exceedingly, a lot jobs are less stressful, family and friends have been able to strengthen their relationship through the use of mobile phones. Using Nigeria as an example, back in late 90’s when mobile phones were not so common brands such as Samsung, Nokia, Bird, Sendo etc, were the only available mobile phones in black and white, as time went on yellow and blue screens came along until years later when camera phones and colored screens emerged, this has given a lot of people the opportunity to choose from all kinds of brands all over the world. Looking back to the mobile phone brands were available and the mobile brands available know, it is safe to say the next thing on everyone’s mind is what mobile brand to use, the different functions and services mobile phone producers have to offer would determine how and why a person or a group of people would be loyal to a particular mobile phone brand. In this case blackberry

PURPOSE AND SIGNIFICANCE
The purpose of this study is to identify the most preferred brand of mobile phone used among students of the American University of Nigeria. After analyzing the results gotten from the survey blackberry emerged the most preferred brand of mobile phone among students at AUN. This results would help a start-up business for mobile phones know which brands to stock in this case blackberry, I phones and Samsung phones, having the knowledge of how loyal AUN students are towards a particular brand is also paramount to a phone dealer in cases of phone loss, phone damage and replacement, This study could be used as a point of...
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