Cretin Cakes and Pastries Marketing Plan

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CRETIN CAKES AND PASTRIES
MARKETING PLAN
EXECUTIVE SUMMARY
This marketing plan is for Cretin Cakes and Pastries two stores located in Quezon City. Cretin Cakes and Pastries is a pastry shop owned by sisters Serena and Venus that was opened in 2010. It has now expanded to another location in the city from selling pastries to coffee concoctions. Since Cretin Cakes and Pastries has now two stores managed and soon to have a delivery service, it is a kind of challenging effort that has to give for business continues success. The marketing goal is to establish a way wherein the business has gain expansion. Cretin Cakes and Pastries wants to increase the yearly sales from 2% to 4% by this year in both stores. One of the best ways to increase the sales of both stores is the promotion. Cretin Cakes and Pastries Online Order Service adds better revenue to the store. For new action of promotion, Cretin Cakes and Pastries plans to print brochures with products and prices for consumer at the near store locations. Cretin Cakes and Pastries plans to have tarpaulin advertisements in ads spaces available in supermarkets, malls or parks in the city. The business also plans to have a small ads space in Philippine Star Newspaper. Upon opening hours of the store, every Php. 200.00 single receipt transaction of any baked food products of Cretin Cakes and Pastries will avail them a Php. 20.00 discount coupon valid for dine-in orders. This marketing plan will be launched in both stores of Cretin Cakes and Pastries not in a whole but time after time as it meets enough budgets. I. CURRENT MARKETING SITUATION

Company
Cretin Cakes and Pastries is a pastry shop that was opened in 2010 owned by sisters Serena and Venus. Cretin Cakes and Pastries delivers fresh baked food products with a delightful taste in a fair price. Product/Services

Cretin Cakes and Pastries list below the products by category:

BREADS
Cheddar Onion Quick Bread
Lemon and Walnut Soda Bread
Granola Quick Bread
One Bowl Banana Bread
Mexican Tuna Pandesal
Rosemary Orange Biscuits
CAKES
Banana Buttermilk Chocolate Cake
Chocolate Stout Sheet Cake
Almond Cake with Blueberry Compote
Upside Down Pear and Almond Cakes
Chocolate Whoopie Pies
Chocolate Cherry Lava Cakes
Vanilla Medeleines
Applesauce Oatmeal Bundt Cake
Boston Cream Pie
COOKIES
Salted Peanut Chocolate Chip Cookies
Oatmeal Cookie Ice Cream Sandwich
Chocolate Chip Buttermilk Pies
Red, White and Blue Whoopie pies
Double Vanilla Sugar Cookies
Peanut Butter Chocolate Chip Cookies

PASTRIES
Toasted Coconut Glazed Crullers
Toffee Palmiers
Quick and Easy Braided Cherry Donuts
Churros con Chocolate
Paris Brest with Espresso Cream
Easy Cream Cheese Danish
Vanilla Slice
Caramel Pear Puff Pastry Tarts
Baked Sufganiyot
SCONES
Rocky Road Scones
Petite Vanilla Bean Scones
Blackberry Scones
Chocolate Chip Cookie Scones
Samoas Scones
Cookies ‘n Cream Scones
Maple Oat Scones
Chai Spice Scones
Rice Krispies Treats Scones
TARTS
Roasted Grape Galette
Guava Tart
Dark Chocolate Mocha Truffle Tart
Apple Slab Tart
Autumn Cookie Torte
Blood Orange Tart

EMPLOYEES
(20 Total employees in each store. 10 employees operating in day/night shift) 1. 12 Chefs
2. 8 Managers
3. 8 Front Store Servers
4. 8 Waiters
5. 8 Waitresses
6. 4 Guards
Chefs
12 total Chefs in both stores.
6 available Chefs per store.
3 Chefs operating in day/night shift.
Chefs
Our chefs have own specialties in preparing, baking and decorating Cretin Cakes and Pastries baked products making it sure that every of it was freshly delivered to the shelves. Our chefs have a high class standard that makes every baked product a delightful treat for everyone. Every taste of cakes and pastries give a mix of classic and modern feeling. Managers

8 total Managers in both stores.
4 available Managers per store.
2 Managers operating in day/night shift.
Managers
Sir Leo
He is an expert when it comes in managing...
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