Goldilocks: Management and Company

Topics: Philippines, Management, Marketing Pages: 2 (370 words) Published: March 7, 2013
Situation Analysis
Goldilocks Bakeshop, Inc. are in the plans of expanding the company and make stores closer to their customers by branching out more stores in the Philippine region. The company started with only one store back in 1966 owned by two sisters named, Mrs. Yee and Mrs. Go. The two sisters shared a passion for cooking and baking. It then, reached the sales of P1 Billion with only 22 retail outlets in the country.

As soon as the company grew slowly but surely, they also expanded their offices and production lines. The company expanded their employee skills and management’s skills as well to manage the well growing company of Goldilocks. As the company grew larger and wider, they decided to hire ex-San Miguel executive, Winston Marbella to professionalize the company and bring it to market leadership. The hiring of Mr. Marbella made a big impact to the company’s performance in the market. The company had its advertisement management well planned, able to compete with its competitors, excellent and attractive product line-up, and lastly managed the growing company well and stably. The company also has expansion plans and marketing plans for the next 2-3 years.

However, marketing plans for the next 2-3 years have been postponed due to Asian regional crisis. It affected the Philippines and the company that they have to postpone the expansion plans and marketing plans and has no idea on when to pursue their plans for the market. This would mean that the company has to create a new marketing plan for the current situation that customers would still purchase their products even at economic crisis.

Problem Identification
Goldilocks Bakeshop Inc. is in the situation of postponing the company’s expansion plans and marketing plans for the next 2-3 years due to Asian regional crisis. This would not only affect their future plans but would also affect the current day to day operations of the business because the Filipinos would also be affected by the...
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