TASK 7.2 a
Analyse the future competitive moves and customers’ anticipation which can affect strategic planning of your chosen company? Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. Even if Uncertainties and competition always effects the strategic planning of a company.Eventhough strategic planning is flexible and been designed with considering all the future expected problems. The Apple iPhone ’Strategic planning was done according to business objectives.iPhone has several features like iPhone touch technology allows users to make calls by simply pointing to a name or number in an address book or by dialing through a touch pad keyboard. Contacts are automatically updated with other linked networked devices and voicemail is accessible through an email type list selection. IPhone’s features include: conference calling, a speakerphone, text and multimedia messaging. The iPhone’s proximity sensor detects when a user lifts the device near the ear and immediately turns off the display to conserve power. And the customers feedback about iphone 4 is good but it have defects.for example it is uncomfortable to hold and the charge is not sufficient to do things like video conferencing,using skype etc.Atlast apple is launching iphone 5 which satisfies the customer needs. Cingular customers who have iPods are the most likely early adopters for the iPhone. Assuming an uptake rate of 50%, this gives an estimate of 8.7 million customers. Factors effects the strategic plans are the ones which are certain uncertainties which happens without any symptoms.Factors which effects my company are sudden introduction of smartphones like Samsung galaxy SII,also inflation and customer behaviour....
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