Notcheating
Bus 4275 – 050
Winter 2013
Business Strategy and Competitive Analysis
Mid-Term Exam Study Guide
Term Exam
Wednesday, Mar 6, 2013
Purpose
Short Answers: To test your conceptual understanding of the material covered in the text so far. The exam will assess your understanding of basic strategic planning tools and concepts we have covered in the class by testing your ability to describe them accurately and support your answer with examples from the cases we have studied. Will include understanding of definitions or terms used in the strategic planning process.
Long Answers: This question is designed to test your conceptual understanding of the strategic planning framework so that you can logically derive a conclusion from a diverse set of facts and a variety of situations.
Scenarios: A scenario tests your ability to judge what tools and models can be usefully applied given the particular circumstances of the case and your ability to utilize a logical framework to generate specific action recommendations supported by case facts.
General Information
Exam Coverage Ch. 1 – 6 Cases: Toyota, Drinks Industry, Whole Foods, Buying Clubs, Blue Nile, Smuckers.
Questions 1) Essay Style questions:
a. Short Answers and Definitions: 5-10 Marks each b. Long Answer and/or Scenarios: 10 - 15 Marks
2) Long Take Home Question
3) No Multiple Choice
Topic Coverage Major Topics as noted below as well as references to cases we have studied that illustrate or provide examples of the concepts.
Short Answer Topics
CH. 1 – WHAT IS STRATEGY resilient
1) What is the goal of an effective strategic plan? S 14, 15, 16 A company’s strategy consists of the competitive moves and business approaches that managers are employing to compete successfully improve performance and grow the business. Strategy is about competing differently with rival- doing what competitors don’t do or even better
Winter 2013
Business Strategy and Competitive Analysis
Mid-Term Exam Study Guide
Term Exam
Wednesday, Mar 6, 2013
Purpose
Short Answers: To test your conceptual understanding of the material covered in the text so far. The exam will assess your understanding of basic strategic planning tools and concepts we have covered in the class by testing your ability to describe them accurately and support your answer with examples from the cases we have studied. Will include understanding of definitions or terms used in the strategic planning process.
Long Answers: This question is designed to test your conceptual understanding of the strategic planning framework so that you can logically derive a conclusion from a diverse set of facts and a variety of situations.
Scenarios: A scenario tests your ability to judge what tools and models can be usefully applied given the particular circumstances of the case and your ability to utilize a logical framework to generate specific action recommendations supported by case facts.
General Information
Exam Coverage Ch. 1 – 6 Cases: Toyota, Drinks Industry, Whole Foods, Buying Clubs, Blue Nile, Smuckers.
Questions 1) Essay Style questions:
a. Short Answers and Definitions: 5-10 Marks each b. Long Answer and/or Scenarios: 10 - 15 Marks
2) Long Take Home Question
3) No Multiple Choice
Topic Coverage Major Topics as noted below as well as references to cases we have studied that illustrate or provide examples of the concepts.
Short Answer Topics
CH. 1 – WHAT IS STRATEGY resilient
1) What is the goal of an effective strategic plan? S 14, 15, 16 A company’s strategy consists of the competitive moves and business approaches that managers are employing to compete successfully improve performance and grow the business. Strategy is about competing differently with rival- doing what competitors don’t do or even better