Business Strategy for Facebook
Running Head: FACEBOOK
Business strategy for Facebook
Table of Contents Executive Summary 3 Introduction 5 External analysis (Industry analysis) and internal analysis 5 Strengths of company 5 Weaknesses of Company 6 Opportunities of company 7 Threats of Company 7 Problem Statement 8 Criteria for evaluating Strategic alternatives 9 Three strategic alternatives and evaluation 10 Expand the global user community 10 Build engaging mobile practices. 11 Advance ad products for college age students and advertiser 11 Recommended alternative and execution 12 Execution of alternative strategy 12 Porter's 5 forces analysis of Facebook 13 Bargaining power of consumers 13 Bargaining power of suppliers 14 Threat of new entrance 14 Threat of new substitute products 14 Competitive rivalry with in industry 14 How Facebook achieve success 14 References 17
Executive Summary
The current paper is about the research on business strategy on face book. In 2004 FACE BOOK was launched by Mark Zuckerberg. In this paper .In this SWOT has been used to do the external analysis (Industry analysis) and internal analysis for Facebook. Strategic alternatives for company is also discussed in the paper which includes expand the global user community, Build engaging mobile practices and advance ad products for users and advertiser. There are three alternatives strategy for Facebook is given but writer of the paper has recommended that It is need to maintain relationship with colleges to keep control on the social networking market for college-age students its recommended that Facebook should collaborate with Amazon for the execution of this strategy of capturing and retaining college-age students. Criteria for evaluating the strategies have also given in the paper. At the end of paper its is explained that how Facebook get success .Initially the membership was limited restricted to students of Harvard College, and in the first month half of
Business strategy for Facebook
Table of Contents Executive Summary 3 Introduction 5 External analysis (Industry analysis) and internal analysis 5 Strengths of company 5 Weaknesses of Company 6 Opportunities of company 7 Threats of Company 7 Problem Statement 8 Criteria for evaluating Strategic alternatives 9 Three strategic alternatives and evaluation 10 Expand the global user community 10 Build engaging mobile practices. 11 Advance ad products for college age students and advertiser 11 Recommended alternative and execution 12 Execution of alternative strategy 12 Porter's 5 forces analysis of Facebook 13 Bargaining power of consumers 13 Bargaining power of suppliers 14 Threat of new entrance 14 Threat of new substitute products 14 Competitive rivalry with in industry 14 How Facebook achieve success 14 References 17
Executive Summary
The current paper is about the research on business strategy on face book. In 2004 FACE BOOK was launched by Mark Zuckerberg. In this paper .In this SWOT has been used to do the external analysis (Industry analysis) and internal analysis for Facebook. Strategic alternatives for company is also discussed in the paper which includes expand the global user community, Build engaging mobile practices and advance ad products for users and advertiser. There are three alternatives strategy for Facebook is given but writer of the paper has recommended that It is need to maintain relationship with colleges to keep control on the social networking market for college-age students its recommended that Facebook should collaborate with Amazon for the execution of this strategy of capturing and retaining college-age students. Criteria for evaluating the strategies have also given in the paper. At the end of paper its is explained that how Facebook get success .Initially the membership was limited restricted to students of Harvard College, and in the first month half of
References: Brian and Matt, (2012). "Facebook launches native app for iPhone and iPad, rebuilt from ground up to be twice as fast." http://thenextweb.com/apple/2012/08/23/facebook-2/ Gautham.J (2011). "Facebook to form its own PAC to back political candidates". The Hill. Retrieved September 27, 2011. Jeffery.R (2010). "Mark Zuckerberg Calls The Social Network Inaccurate". Limelife Bonnie.M, (2007). "Facebook is UK 's biggest networking site". The Daily Telegraph (London). Retrieved April 30, 2008. Zoe.B (2006). "Facebook goes corporate". ZDNet News. Archived from the original on May 26, 2008. Retrieved March 9, 2008. Melissa.G (2010). "Ivy Bean, 'world 's oldest Twitter user, ' dead at 104". CNN. Retrieved July 31, 2010. David.C (2009). "Facebook Connect fully integrated into Mobility Today". Mobility Today Fitness. Archived from the original on 2010-10-24. Retrieved September 10, 2010