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Company Social Responsibility: Google Pulled Out of Chinese Market

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Company Social Responsibility: Google Pulled Out of Chinese Market
Johnson & Wales University

ScholarsArchive@JWU

The Alan Shawn Feinstein Graduate School

The Alan Shawn Feinstein Graduate School

MBA Student Scholarship

MBA Student Scholarship

10-28-2012

Company Social Responsibility: Google Pulled Out of Chinese Market
HuaLin Zheng
Johnson & Wales University - Providence, hnz678@jwu.edu

Repository Citation
Zheng, HuaLin.. " Company Social Responsibility: Google Pulled Out of Chinese Market"
(2012). MBA Student Scholarship. Paper 6. http://scholarsarchive.jwu.edu/mba_student/6 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU.
It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu.

Feinstein Graduate School

Company Social Responsibility: Google Pulled Out of Chinese Market

A Research Project Submitted in Partial
Fulfillment of the Requirements for the MBA Degree
Course: Ethics and Corporate Social Responsibility and Law MGMT 5900

HuaLin Zheng

October 28, 2012 Background On March 23, 2010, Google pulled search services out of the Chinese market. Google’s statement said that they quit China for two reasons: First, "targeted attacks from China-hacking"; Second, not wanting re-examining their search results (Nicholas Carlson, 2010). Well, from Google’s statement, social responsibility seems the most important reason to withdraw from the Chinese market. Do not want to re-examine their search results, Google just wants to offer the customers the best and real information. Despite the political reasons, most of the people admire Google’s decision because Google insists on keeping its moral and social responsibilities. Actually, Google lost countless of money for its decision. In 2009, Google already got almost 30% of Chinese internet search market (Alice Chen, 2010).


References: Baker, Mallen. (2004) Corporate social responsibility. Retrieved from http://www.mallenbaker.net/csr/definition.php Chen, Alice. (2010) Baidu ranking algorithm & how it differs from Google.cn. Retrieved from http://www.slideshare.net/alicewansichen/chinese-search-market-baidu-vs-google-china Carroll, A. (1999) Corporate Social Responsibility. Business and Society, (2), 268-296. Carlson, Nicholas. (2010) Breaking: Google pulls search engine out of China. Business Insider. Retrieved from http://www.businessinsider.com/google-pulls-out-of-china-2010-3 China refuses to "politics Google" and "Google 's political" (2010). VentureData.org. Retrieved from http://www.venturedata.org/?i254136_China-refuses-to-politics-Google-and-Googles-political-(Figure) How Baidu kicked out Google of China. (2010). Retrieved from http://magstags.com/new-seo-wordpress-seo/baidu-google-baidu-kicked-google-china/
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