Close To Home Ad Analysis Essay

AT&T came out with a commercial in 2015 called “Close to Home”, which is fitting for what the ads about. The ad is tough and troubling to watch, it helps set the tone for how important the message that they are sending is. It leaves the viewers wanting to know what happens next. By looking in depth at this ad, we can see how AT&T cares about your life, they use pathos to help you imagine yourself into becoming the characters in the ad, so you could get the full effect of the commercial. The ad starts off a as quiet day with slow music, with six diverse people going about their days. The ad starts with a boy counting cars in his head on an over look of the highway, the view of the cars are from his perspective and are out of focus and it gives it a more natural feel. Also,
It also makes you rethink the choice of looking at your phone while on the road. This ad is part of a “It Can Wait” Campaign that has been going on for over five years now. It shows how serious AT&T is about not using a cell phone while driving. AT&T wants everyone to know that they care about your safety. The ad is disturbing but it gets the message across. The ad shows how something so simple can change the course of your life.
There is another commercial that start out the same but what her phone is going off for the reason of an email from work and that she needs to respond to. It shows that no matter what the reason or even if it’s important or not it’s not worth risking your life.
In this ad, AT&T makes the characters relatable to the people watching it. AT&T doesn’t focus their ad on selling their product, but they want you to feel they care about you. Which it helps the choice of what cell phone company you will choose. The ad uses pathos to pull you into the ad, to make you feel that you are a part of what’s going on. We all have family, they wanted to make it feel relatable, so that you would