Analysis Final Draft
Can squirrels really plot?
Have you ever been driving down the road and have something bad happen to you that you have to slam on the breaks? If you have, then maybe you can relate to the following commercial. Even if you have never had this happen to you, you still might be able to relate to it. The basic idea of the commercial is that no matter what happens in life, that you should always be prepared for what to do next. GEICO is not just car insurance, but they can be your friend. First of all I would like to start of this essay by telling you what my commercial is about. The commercial that I chose to write my paper on was a GEICO commercial. There are lots of commercials out there for car insurance, but I think this one is the best. When we first see this commercial on the television, they start it off by showing you a squirrel sitting on a tree stump. This stump is by the side of the road near the woods. The squirrel is also eating a nut, while we hear the birds chirping. About half way into the commercial, the squirrel jumps down from the stump and tries to cross the road. As the squirrel crosses the road, he sees a station wagon coming down the road. He than stops in front of the car and just stands there and waits for the car to hit him. Instead of the car hitting him, it swerves off the side of the road. As we hear crashing sounds from the car, another squirrel comes onto the road next to the other squirrel. As the car is crashing the two squirrels start pounding their fists together as if he made the car crash on purpose. Then the narrator says “Accidents can happen anytime. That’s why GEICO is here 24 hours a day, every day.” By looking closer at what this commercial is really saying, then we can understand it better. Because this commercial was on the USA channel, during the new episode of White Collar it can help us better to figure out who GEICO is really trying to target...
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