Covergirl Ads

Topics: Advertising, Marketing, Promotion and marketing communications Pages: 3 (1017 words) Published: December 8, 2012
Chelsea Sprague
TVPR 110
December 5, 2012

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top Model. In advertising there’s always a message, always a target audience, and most important the product.

The audience there mostly trying to connect to is women, and thats because there product is make-up. Covergirl connects with younger teens just getting into make-up, all the way to older women. They have a good balance connecting with all ages. Covergirl advertising is popular to women because they use popular celebrities. They use beautiful women that most females would know who it is, and they make them wear the make-up and say how great it. They also connect with different ages by all there different products that Covergirl has. There products are appealing to every type of female, but a certain product might jump out at a certain type, or age. The more natural products will jump at towards younger women learning about make-up, or someone who just doesn’t like to wear a lot of make-up. The colorful make-up also targets all females who like to be more dressing, or they advertise it as “going out” make-up. Covergirl products know how to connect will all female viewers, and know how to sell there product the right way.

The message of a commercial is one of the most important elements. If your message is not clear, then it...
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