Topics: Chocolate, Cadbury plc, Types of chocolate Pages: 3 (1047 words) Published: December 26, 2012
. Cadbury is a chocolate confectionary market started in 1824 by John Cadbury in Birmingham. He started with a shop selling coffee, tea, drinking chocolate and cocoa. This was started due to his believe that alcohol was the main cause of poverty in their society. Hence he thought chocolate drinks can be an alternative for alcohol. By 1842, John was already selling 11 kinds of cocoa and 16 kinds of chocolate drinks. Benjamin, John’s brother also joined him in his company to form Cadbury Brothers of Birmingham. From there their sons George and Richard carried out the business, expanding it and they made lots of profits. The business was run by many generations till now by the Cadbury family. Now Cadbury is run by Roger Cadbury since 1996.Currently Cadbury has operations all around the world including the United Kingdom, Ireland, Unites States, Australia, New Zealand and India. Cadbury has also involved itself in commitments such as the Cocoa sourcing commitments, Environmental commitments and The Cadbury Foundation. 3. Cadbury chocolates fall under the category physical needs, food. Needs of consumers would always be similar among them but wants vary according to the consumers’ tastes and preferences. Consumers’ needs would always be rich in quality chocolates that can satisfy them whereas their wants differ. There are consumers who want family packs, some who wants free gifts in addition to a certain amount of chocolates purchased and some would want different flavours such as white chocolate, chocolate with caramel, chocolate with mint or even dark chocolate. Kids would go for chocolates in different shapes, sizes and different colours. 4. Cadbury has adopted the social benefits approach to build customer relationships. Cadbury uses its to build relationships with chocolate addicts and chocolate lovers by providing tantalizingly delicious recipes from the Cadbury collections, ideas, opinions, and inspirations for decorating your chocolate...
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