Cadbury dairy milk
Marketing mix and recommendations report:
Cadbury DAIRY MILK
Cadbury Dairy Milk,the number one selling chocolate block in Australia and available to buy in supermarkets and retail outlets across the country. Cadbury dairy milk today continues its quest to bring Australian consumers more joy by introducing a series of generous improvements to its iconic Cadbury dairy milk blocks range, designed to enhance the eating experience of Australia’s most loved chocolate1. The enhancements to the range are said to be the most significant in the brand’s 132 year history and will be sure to delight lovers of Cadbury dairy milk. Cadbury Dairy Milk, milk chocolate products are available in a variety of shapes and sizes for all occasions including: 50g bar, 100g, 200g, 350g blocks and share packs.
About the industry:
Cadbury is a British multinational confectionery company owned by mondolez international. It is the second largest confectionery brand in the world after Wrigley’s . Cadbury is headquartered in Uxbridge in Greater London and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Crème Egg, and the Roses selection box. They work around with 35000 internal and external suppliers. They employ around 50000 people. History:
The milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture which quickly became the market leader. Cadbury was established in Birmingham in 1824 . John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.
Cadbury DAIRY MILK
Cadbury Dairy Milk,the number one selling chocolate block in Australia and available to buy in supermarkets and retail outlets across the country. Cadbury dairy milk today continues its quest to bring Australian consumers more joy by introducing a series of generous improvements to its iconic Cadbury dairy milk blocks range, designed to enhance the eating experience of Australia’s most loved chocolate1. The enhancements to the range are said to be the most significant in the brand’s 132 year history and will be sure to delight lovers of Cadbury dairy milk. Cadbury Dairy Milk, milk chocolate products are available in a variety of shapes and sizes for all occasions including: 50g bar, 100g, 200g, 350g blocks and share packs.
About the industry:
Cadbury is a British multinational confectionery company owned by mondolez international. It is the second largest confectionery brand in the world after Wrigley’s . Cadbury is headquartered in Uxbridge in Greater London and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Crème Egg, and the Roses selection box. They work around with 35000 internal and external suppliers. They employ around 50000 people. History:
The milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture which quickly became the market leader. Cadbury was established in Birmingham in 1824 . John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.