Snickers: Chocolate and Dairy Milk

Topics: Chocolate, Mars, Incorporated, Cadbury plc Pages: 3 (780 words) Published: April 9, 2013
Chocolate Nuts Bars: Snickers vs. Dairy Milk
Team members:
Francesca 12502146; Linda 12501166; Antonia 12501956; Gabriela 12502022 Introduction
We are representing Snickers bar in a comparative analysis of snickers vs. Cadbury’s dairy milk hazelnut. We will raise issues such as history of the companies and a QFD depicting the quality characteristics and quantity demanded. Background Snickers

Since the beginning in 1930 Snickers have been a big hit. Over 15 million bars are manufactured every day. It’s made with a nougat base, topped with peanuts and caramel, surrounded by milk chocolate. The candy bar got its name from the inventor Frank Mars which favorite horse was called Snickers. A traditional Snickers bar, 55 g, contains of 265 kcal, 16,0 g fat, 6,6 g saturated fat, 129 mg sodium and 24,1 g sugar. Except from the regular one you can also get Snickers Almond, Snickers Dark, Snickers bit size and ice-cream. The company that makes Snickers Mars Inc. also produces M&M candy, the Milky Way bar, Uncle Ben’s Rice, Pedigree and Whiskas Snickers is famous for being in the forefront of advertisement, 2008 they were criticized by the human rights for an ad being to homophobic, but this just gave Snickers more attention. Snickers have 4.7 million likes at Facebook. Background Milk Diary

Dairy Milk is a brand of milk chocolate manufactured by Cadbury; except in the United States where it is made by The Hershey Company. Dairy milk was first manufactured in the United Kingdom in 1905 and now has proliferated to contain many different products. Every product in the Dairy Milk range is made with exclusively milk chocolate this significantly helps the brand recognition as a milky chocolate. In 1905, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars that were on the market, and it became the company's best-selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon...
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