Firstly I thank Almighty ALLAH for endowing me with heatlh patience . I wish to thanks my parents for their contribution and support towards the I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed . I also show my gratitude to my friends and all who contributed in completing the report
First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . cadburry started its operation in 1905 ad in birmingham UK .CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948
"Working together to create brands people love"
Cadburys mission statement
Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality;our commitment to continuous improvement will ensure that our promise Mission Statement 0f the product:
The mission statement of our new product is
To provide our customers with a tempting andexquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible
Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E.g.-when the company advertised its brand by tag lines “Aaj Pehli Tarik Hai”, ” Kuch Meetha Ho Jaye " and “Pappu Paas Ho Gaya”. However, the consumers had stopped purchasing the bars for sometime after the worm controversy. Values :
-Bring happiness to their costomers
-Contains more milk then any other chocolate bar
-made from the real dark chocolate
-AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
The purpose of segmentation is to...
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