A new variant of the Cadbury Dairy Milk has been launched in India by Cadbury India. The new chocolate is priced at Rs 49 for 69 grams and Rs 99 for 160 grams bar. The chocolate will be available in the flavors like milk chocolate, roast almond and fruit & nut. According to the reports, the company claims that the chocolates new variant has been launched keeping in mind the demand for smoother, creamier and finer chocolate available internationally. The company plans to promote the new chocolate through a aggressive promotional plan, which will include television, print, outdoor and Internet. The promotion will be handled by Ogilvy & Mather
moother, Creamier and more curvy for the
divine melt-in-mouth experience
Mumbai, January 27, 2009: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM). Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.
Developed specially for the Indian consumer, the new CDM Silk * New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before * Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite * CDM Silk is available in 3 variants - Milk chocolate, Roast Almond and Fruit & Nut
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.
Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups. ...
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