Caco Coffee Case Study
CACAO WHITE PAPER
Funding is one of the biggest obstacles in starting any company. Venture capital investors (VC’s) are the traditional funding resource and it helps to understand what attracts them in new companies. Traditionally, VCs loved “pure tech" companies, which were not complex enterprises -- think three guys in a garage developing an extensible software product -- where not much could go wrong.
With the growth of consumer internet, VCs warmed up to investments outside of pure tech like in food delivery operation, which introduced them to the potential and mammoth size of the food market. Soon followed investments in food delivery service companies such as Seamless and the recent wave of Uber for X... . Next VCs turned their investing …show more content…
Coffee Consumption
Coffee represents 75% of all the caffeine consumed in the United States
American consumers spent on average $21.32 on coffee per week
When deciding where to purchase their favorite coffee, consumers rated the taste of the coffee as a key buying factor
72% of coffee drinkers take their coffee with dairy or non-dairy creamer, which means 28% drink their coffee black
30% of coffee drinkers sweeten their coffee with sugar or some other form of sweetener
55% of coffee drinkers would rather gain 10 pounds than give up coffee for life
52% of coffee drinkers would rather go without a shower in the morning than give up coffee
49% of coffee drinkers would rather give up their cell phone for a month than go without coffee
Coffee Trends
27% of consumers own single Cup “Kuering” like machines
Consumer awareness to Kuering is 75%, and “definite” or “probable” intent to buy within the next six months is up to 12%
Age profiles for coffee consumers is shifting: overall consumption skews older – espresso-based beverages are significantly more popular among those 18-39
An overall decline in non-gourmet consumption among those 18-24
The growing “out-of-home” retail market dominated by Starbucks and Dunkin with a combined market share of $50 billion in
Funding is one of the biggest obstacles in starting any company. Venture capital investors (VC’s) are the traditional funding resource and it helps to understand what attracts them in new companies. Traditionally, VCs loved “pure tech" companies, which were not complex enterprises -- think three guys in a garage developing an extensible software product -- where not much could go wrong.
With the growth of consumer internet, VCs warmed up to investments outside of pure tech like in food delivery operation, which introduced them to the potential and mammoth size of the food market. Soon followed investments in food delivery service companies such as Seamless and the recent wave of Uber for X... . Next VCs turned their investing …show more content…
Coffee Consumption
Coffee represents 75% of all the caffeine consumed in the United States
American consumers spent on average $21.32 on coffee per week
When deciding where to purchase their favorite coffee, consumers rated the taste of the coffee as a key buying factor
72% of coffee drinkers take their coffee with dairy or non-dairy creamer, which means 28% drink their coffee black
30% of coffee drinkers sweeten their coffee with sugar or some other form of sweetener
55% of coffee drinkers would rather gain 10 pounds than give up coffee for life
52% of coffee drinkers would rather go without a shower in the morning than give up coffee
49% of coffee drinkers would rather give up their cell phone for a month than go without coffee
Coffee Trends
27% of consumers own single Cup “Kuering” like machines
Consumer awareness to Kuering is 75%, and “definite” or “probable” intent to buy within the next six months is up to 12%
Age profiles for coffee consumers is shifting: overall consumption skews older – espresso-based beverages are significantly more popular among those 18-39
An overall decline in non-gourmet consumption among those 18-24
The growing “out-of-home” retail market dominated by Starbucks and Dunkin with a combined market share of $50 billion in