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Running head: STARBUCKS AS AN INTERNATIONAL BUSINESS 1
An Analysis of Starbucks as a Company and an International Business
Lauren Roby
A Senior Thesis submitted in partial fulfillment of the requirements for graduation in the Honors Program
Liberty University
Spring 2011
STARBUCKS AS AN INTERNATIONAL BUSINESS 2
Acceptance of Senior Honors Thesis
This Senior Honors Thesis is accepted in partial fulfillment of the requirements for graduation from the
Honors Program of Liberty University.
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Edward M. Moore, Ph.D.
Thesis Chair
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Melanie A. Hicks, D.B.A.
Committee Member
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Harvey D. Hartman, Th.D.
Committee Member
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James H. Nutter, D.A.
Honors Director
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Date
STARBUCKS AS AN INTERNATIONAL BUSINESS 3
Abstract
The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future implications of its current business strategies. By examining the strategic imperatives such as how to expand abroad and understanding the international context, the researcher will determine strong and weak business strategies of the company.
Starbucks has overcome organizational and managerial implications that will serve as a strong model for international businesses. The researcher will then give strategy and implementation recommendations on how Starbucks can grow as an international business. STARBUCKS AS AN INTERNATIONAL BUSINESS 4
An Analysis of Starbucks as a Company and an International Business
Introduction
Millions of people all over the world walk into Starbucks every day for their cup of coffee, but it is more than the overpriced coffee that brings people in day after day to the Starbucks stores

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