Individual Project: Starbucks Corporation Company Analysis by Sara Ciolli Gordon
I. Company Description
II. Core Competencies of the Starbucks Corporation
III. Description of Starbucks Corporation’s Key Management Team IV. Financial Analysis of Balance Sheet and Income Sheet of Starbucks Corporation V. Analysis of Financing Philosophy and Current Financial Situation VI. Analysis of the Economic Influence and Current Industry Status VII. Recommendations for Corporate Improvement
Starbucks Corporation Company Analysis
Starbucks began in 1971 with a single store location in Seattle's Pike Place Market. From there, they have grown in numbers but maintained their commitment to providing each customer with a drink from a Starbucks barista with a personal connection. According to the comment on the Starbucks corporate website, “It is just one hand reaching over the counter to present a cup to another outstretched hand. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.” Starbucks has always created a special gathering place in the community which it is located and given back to the community and tried to make each community a better place.
Core Competencies of the Starbucks Corporation
The mission statement of Starbucks is to inspire and nurture the human spirit – one person, one up and one neighborhood at a time.
It has always been, and will always be, about quality. Starbucks srtives to use the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks likes to embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. They hold each other to that standard. They start with the promise of a perfectly made beverage, but it is also about human connection between the employees and the customers. The stores are created to be a haven, a break from the worries outside, a place where customers can meet with friends. At as the website refers to it as
Starbuck’s Corporation 2
”It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster.” Every Starbucks store is part of a community. They take responsibility to be good neighbors. They are a force for positive action – bringing together their company partners, customers, and the community to contribute every day.
Description of Starbucks Corporation’s Key Management Team
Starbucks Corporattion Board of Directors has adopted governance principles, committee charters and policies to lead Starbucks governance practices. Currently, our board has 11 directors, a substantial majority of whom meet all of the independence requirements of NASDAQ® and the U.S. Securities and Exchange Commission.
List of the Starbucks Corporation Board of Directors
HOWARD SCHULTZ, 55, is the founder of Starbucks and serves as our chairman, president and chief executive officer. Mr. Schultz has served as chairman of the board since our inception in 1985, and in January 2008, he reassumed the role of president and chief executive officer. • June 2000 - February 2005, Mr. Schultz also held the title of chief global strategist. • November 1985 - June 2000, he served as chairman of the board and chief executive officer. • November 1985 - June 1994, Mr. Schultz also served as president. • January 1986 - July 1987, Mr. Schultz was the chairman of the board, chief executive officer and president of Giornale Coffee Company, a predecessor to the Company. • September 1982 - December 1985, Mr. Schultz was the director of retail operations and marketing for...