Equal Exchange Inc.|
A BA 175 Case|
I. Time Frame
The time frame for this case will be on the year 2007.
II. Point of View
We take Mr. Rink Dickinson’s point of view in this case. He is one of the founders of Equal Exchange. III. Statement of the Problem
How will Equal Exchange deal with the fluctuations on the trend for the demand of coffee while maintaining their ethical endeavor? IV. Objectives
* To analyze the current situation of Equal Exchange in the market in terms of their strengths and weaknesses. * To cite the possible opportunities and threats that might affect the international operations of Equal Exchange. * To provide practical and sustainable alliance between the coffee growers and Equal Exchange from which they will gain equal benefits.
V. Areas of Consideration
| ANALYSIS| IMPLICATIONS|
Strengths| 1. Trade directly with democratically organized small farmer cooperatives 2. Money from Fair Trade help build schools, day care centers and carpentry workshops 3. Provides high-quality food products| 1. With this, businesses owned and governed by the farmers themselves. Decisions are made within the co-op, on their terms. 2. Equal Exchange never fails to make a difference to every individual around the world. Thus, never lose the integrity of having social responsibility. 3. Equal Exchange products are made of organic and natural contents. This serves as an edge among other brands. | Weaknesses| 1. Sustainability of suppliers| 1. The company gets its supply from small-scale cooperatives. When there is high demand for coffee, there is no assurance that their supplier would be able to sustain their need for coffee. | Opportunities| 1. Growth for coffee market 2. American Culture| 1. The trend in coffee consumption among Americans has been increasing in the sense that this will be a great opportunity for equal exchange to...